{"id":3766,"date":"2019-07-10T16:24:51","date_gmt":"2019-07-10T14:24:51","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3766"},"modified":"2019-07-23T16:31:40","modified_gmt":"2019-07-23T14:31:40","slug":"winner-of-enigmistic-in-twelve-letters-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/winner-of-enigmistic-in-twelve-letters-armando-testa\/","title":{"rendered":"WINNER OF ENIGMISTIC IN? TWELVE LETTERS: ARMANDO TESTA"},"content":{"rendered":"\n<p>Summer time.\nThe &#8220;best Italian problem solvers&#8221; of ENIGMISTICA IN have selected\nARMANDO TESTA in a direct assignment for their new communication campaign.<strong><br>\n<\/strong>And what&#8217;s better than ENIGMISTICA\nIN, the cult monthly mag where you can find more puzzles, more crosswords and\nother pastimes, to spend a carefree holiday?<\/p>\n\n\n\n<p>In fact,\n\u201cDivertirsi alla grande\u201d (<em>Having big fun)\n<\/em>is the concept of the campaign, which includes a 3D commercial featuring an\niconic white elephant with crossword puzzle skin who enjoys himself with\namazing dives into a swimming pool.<strong><br>\n<\/strong><strong><em>&#8220;This client is going to add\nvalue to acquisitions of recent months,&#8221;<\/em><\/strong><strong> <\/strong><em>comments Nicola\nBelli, managing director of the Armando Testa Group<\/em><strong><em> they chose us because they welcomed\nan ownable idea full of impact with light-hearted and fun treatment that\nperfectly reflects the tone of the product and the style of the agency. Let\u2019s\nplay together!&#8221;<\/em><\/strong><strong> <\/strong><strong><br>\n<\/strong>In addition to the ad, the campaign\nalso includes press and point-of-sale materials throughout Italy, always\nstarring the great white cross-worded elephant.<\/p>\n\n\n\n<p><a href=\"https:\/\/translate.google.it\/community?source=mfooter\"><\/a><\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Agency: Armando\nTesta\u2028<\/p>\n\n\n\n<p>Creative Team: Cristina\nMacchi, Vincenzo Celli <\/p>\n\n\n\n<p>Client service: Federica Drogo\u2028<\/p>\n\n\n\n<p>Production Company: Revolution Department <\/p>\n\n\n\n<p>Director: Andrea\nPecora\u2028<\/p>\n\n\n\n<p>Post prod. press: Marco Pignatelli <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1-1024x640.jpg\" alt=\"\" class=\"wp-image-3769\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1-1024x640.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1-800x500.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1-768x480.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1-696x435.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1-1068x668.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1-672x420.jpg 672w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2-1024x640.jpg\" alt=\"\" class=\"wp-image-3771\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2-1024x640.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2-800x500.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2-768x480.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2-696x435.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2-1068x668.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2-672x420.jpg 672w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_03-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2-1024x640.jpg\" alt=\"\" class=\"wp-image-3772\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2-1024x640.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2-800x500.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2-768x480.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2-696x435.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2-1068x668.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2-672x420.jpg 672w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/ENIGM_IN_05-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/rJrPV05Fs8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Enigmistica IN <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Summer time. The &#8220;best Italian problem solvers&#8221; of ENIGMISTICA IN have selected ARMANDO TESTA in a direct assignment for their new communication campaign. And what&#8217;s better than ENIGMISTICA IN, the cult monthly mag where you can find more puzzles, more crosswords and other pastimes, to spend a carefree holiday? In fact, \u201cDivertirsi alla grande\u201d (Having [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WINNER OF ENIGMISTIC IN? 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