{"id":3782,"date":"2019-07-11T15:20:04","date_gmt":"2019-07-11T13:20:04","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3782"},"modified":"2019-07-29T15:28:44","modified_gmt":"2019-07-29T13:28:44","slug":"lines-and-armando-testa-continue-with-the-presentation-of-the-driest-cotton-that-there-is","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lines-and-armando-testa-continue-with-the-presentation-of-the-driest-cotton-that-there-is\/","title":{"rendered":"LINES AND ARMANDO TESTA CONTINUE WITH THE PRESENTATION OF THE DRIEST COTTON THAT THERE IS!"},"content":{"rendered":"\n<p>After the success of the awareness announcement for\nLines first sanitary towel with the 100% cotton filter, Lines Cotone is\ncommunicating again with a new ad, created by Armando Testa which highlights\nthe pleasure of delicateness and naturalness on the skin.<\/p>\n\n\n\n<p>On air from July on main TV channels with a multi\nsubject follow-up on Instagram Stories.<\/p>\n\n\n\n<p>We see our fabulous protagonist waking up to the\ngentle notes of the song \u201cSunny\u201d (sung by Bobby Hebb) as a ray of sunlight\npeeping through hits her. The woman lingers on enjoying the touch of the soft\ncover on her skin. Then she gets up, lively and positive, continuing to enjoy\nthe delicacy all around her. &nbsp;We see her\nputting on a soft sweater, as its pattern turns into many cotton flowers that\nbecome the filter of the product. Her voiceover expresses the love she feels\nfor delicacy and for Lines Cotone thanks to the 100% cotton filter combined\nwith 100% Lines absorbency. Because <strong>Lines\nCotone is the driest cotton there is!<\/strong><\/p>\n\n\n\n<p>With\ncreative direction from Piero Reinerio, art director Monica Barbalonga and copywriter\nMariarosa Galleano worked on this project. &nbsp;Production Company Little Bull. Director:\nPierluca De Carlo.<\/p>\n\n\n\n<p>Planning Media Italia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3784\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-2-1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3783\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv-1-1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/0vozb7ugiqw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>LinesCotone 20s\u00a0<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the success of the awareness announcement for Lines first sanitary towel with the 100% cotton filter, Lines Cotone is communicating again with a new ad, created by Armando Testa which highlights the pleasure of delicateness and naturalness on the skin.<\/p>\n","protected":false},"author":5,"featured_media":3785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LINES AND ARMANDO TESTA CONTINUE WITH THE PRESENTATION OF THE DRIEST COTTON THAT THERE IS! - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lines-and-armando-testa-continue-with-the-presentation-of-the-driest-cotton-that-there-is\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LINES AND ARMANDO TESTA CONTINUE WITH THE PRESENTATION OF THE DRIEST COTTON THAT THERE IS! - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"After the success of the awareness announcement for Lines first sanitary towel with the 100% cotton filter, Lines Cotone is communicating again with a new ad, created by Armando Testa which highlights the pleasure of delicateness and naturalness on the skin.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/linescotone_20s_online_10368_tv3-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/lines-and-armando-testa-continue-with-the-presentation-of-the-driest-cotton-that-there-is\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/lines-and-armando-testa-continue-with-the-presentation-of-the-driest-cotton-that-there-is\/\",\"name\":\"LINES AND ARMANDO TESTA CONTINUE WITH THE PRESENTATION OF THE DRIEST COTTON THAT THERE IS! 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