{"id":3787,"date":"2019-07-15T15:55:20","date_gmt":"2019-07-15T13:55:20","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3787"},"modified":"2019-07-29T16:03:02","modified_gmt":"2019-07-29T14:03:02","slug":"infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/","title":{"rendered":"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE.  CREATIVITY BY ARMANDO TESTA."},"content":{"rendered":"\n<p>From today \u201c <em>The more you\nsweat, the fresher you feel\u201d&nbsp;also<\/em> with the new Infasil Easy-Dry\ndeodorant sticks: that&#8217;s what the 30\u201d ad, created by Armando Testa announces.<\/p>\n\n\n\n<p>In the Infasil&nbsp;lab\nwhere the sprays with 2C molecule were introduced a final sequence highlights\nthe Easy-Dry texture of the new sticks which start off fluid and then become\ncompact: for gentle application on the skin and rapid drying. <\/p>\n\n\n\n<p>The young woman, who already\nfeatured in the video dedicated to the sprays, demonstrates this&nbsp;as she\napplies the stick with Easy Dry texture to her armpit.<\/p>\n\n\n\n<p>The ad with the\nnew final sequence is on air on main TV stations from mid-July.<\/p>\n\n\n\n<p>With creative direction from Piero Reinerio art director Tina Salvato and copywriter Chiara Demichelis worked on this project. Production company Little Bull.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"570\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-1024x570.jpg\" alt=\"\" class=\"wp-image-3788\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-1024x570.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-800x445.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-768x428.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-696x387.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-1068x595.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-754x420.jpg 754w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-1920x1069.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1-1320x735.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/2-1.jpg 2044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"571\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-1024x571.jpg\" alt=\"\" class=\"wp-image-3789\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-1024x571.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-800x446.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-768x428.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-696x388.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-1068x596.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-753x420.jpg 753w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1-1320x736.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/3-1.jpg 1538w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FyYiINMQc5Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>ACRAF &#8211; Infasil EasyDry<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>From today \u201c The more you sweat, the fresher you feel\u201d also with the new Infasil Easy-Dry deodorant sticks: that&#8217;s what the 30\u201d ad, created by Armando Testa announces.<\/p>\n","protected":false},"author":5,"featured_media":3776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"From today \u201c The more you sweat, the fresher you feel\u201d also with the new Infasil Easy-Dry deodorant sticks: that&#039;s what the 30\u201d ad, created by Armando Testa announces.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/\",\"name\":\"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2019-07-15T13:55:20+00:00\",\"dateModified\":\"2019-07-29T14:03:02+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA. - AT News Room","twitter_description":"From today \u201c The more you sweat, the fresher you feel\u201d also with the new Infasil Easy-Dry deodorant sticks: that's what the 30\u201d ad, created by Armando Testa announces.","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/07\/1.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/","url":"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/","name":"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA. - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2019-07-15T13:55:20+00:00","dateModified":"2019-07-29T14:03:02+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/infasil-launches-sticks-with-new-easy-dry-texture-creativity-by-armando-testa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"INFASIL LAUNCHES STICKS WITH NEW EASY-DRY TEXTURE. CREATIVITY BY ARMANDO TESTA."}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/3787\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=3787"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/3787\/revisions\/"}],"predecessor-version":[{"id":3790,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/3787\/revisions\/3790\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/3776\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=3787"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}