{"id":3801,"date":"2019-09-02T16:29:02","date_gmt":"2019-09-02T14:29:02","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3801"},"modified":"2019-09-03T16:41:04","modified_gmt":"2019-09-03T14:41:04","slug":"with-peuterey-and-armando-testa-le-vere-sfide-sono-quelle-quotidiane-real-challenges-are-those-you-face-every-day","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/with-peuterey-and-armando-testa-le-vere-sfide-sono-quelle-quotidiane-real-challenges-are-those-you-face-every-day\/","title":{"rendered":"WITH PEUTEREY AND ARMANDO TESTA LE VERE SFIDE SONO QUELLE QUOTIDIANE.  (REAL CHALLENGES ARE THOSE YOU FACE EVERY DAY)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Peuterey, the Italian\nclothing brand which specialises in outerwear,&nbsp;has entrusted Armando Testa\nwith their new international communication campaign.<\/p>\n\n\n\n<p>With creative direction\nfrom Michele Mariani, the&nbsp;Fall Winter 2019\/20\ncampaign introduces a new pay off, in line with the philosophy of reality telling\nwhich characterises the brand: \u201cLife is an everyday challenge\u201d.<\/p>\n\n\n\n<p>The creative idea came\nabout with the intention of showing how many challenges are hidden within the\nbounds of our daily lives. A touch of irony is added to this investigation\nwhich is usually explored in a more serious and extreme way. Besides, nowadays, you\nare much more likely to get wound up looking for a taxi than pursuing\nmysterious ends.<\/p>\n\n\n\n<p>So here we find our everyday\nheroes, personified by Cleo Cwiek, Asta Stensson, Sven De Vries and Julian\nSchneyder, and portrayed by photographer Emilio Tini. They find themselves in\nthe jungle of a supermarket and have to extricate themselves in order to\nconquer Mont Blanc one bite at a time, to tame a ferocious kitty to get it to\npurr, and explore the surroundings to get a wi fi connection.<\/p>\n\n\n\n<p>This message has an\nimmediate impact which adds value to the soul of the brand, a blend of dreams\nand substance, elegance and practicality, adventure and the everyday: the\nessential dualism of the authentic man, who chooses Peuterey as a companion on\nhis journey to face everyday challenges with confidence and self-irony.<\/p>\n\n\n\n<p>The campaign is planned\nfor the press, outdoor, TV and web.<\/p>\n\n\n\n<p>Agency: Armando Testa<\/p>\n\n\n\n<p>Executive creative\ndirection: Michele Mariani<\/p>\n\n\n\n<p>Creative team: Laura Sironi\nand&nbsp;Marta Agostini<\/p>\n\n\n\n<p>Photographer: Emilio Tini<\/p>\n\n\n\n<p>Stylist: Emil Rebek<\/p>\n\n\n\n<p>Male models: Sven De\nVries&nbsp; and Julian Schneyder<\/p>\n\n\n\n<p>Female models: Cleo Cwiek\nand Asta Ste<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"543\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-543x768.jpg\" alt=\"\" data-id=\"3802\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=3802\" class=\"wp-image-3802\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-543x768.jpg 543w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-424x600.jpg 424w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-768x1087.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-696x985.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-1068x1511.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-297x420.jpg 297w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1-1320x1867.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury2-1.jpg 1753w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"543\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-543x768.jpg\" alt=\"\" data-id=\"3803\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=3803\" class=\"wp-image-3803\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-543x768.jpg 543w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-424x600.jpg 424w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-768x1087.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-696x985.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-1068x1511.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-297x420.jpg 297w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1-1320x1867.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury3-1.jpg 1753w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"543\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-543x768.jpg\" alt=\"\" data-id=\"3804\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=3804\" class=\"wp-image-3804\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-543x768.jpg 543w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-424x600.jpg 424w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-768x1087.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-696x985.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-1068x1511.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-297x420.jpg 297w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1-1320x1867.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/09\/Peteury4-1.jpg 1753w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Peuterey, the Italian clothing brand which specialises in outerwear, has entrusted Armando Testa with their new international communication campaign.<\/p>\n","protected":false},"author":5,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WITH PEUTEREY AND ARMANDO TESTA LE VERE SFIDE SONO QUELLE QUOTIDIANE. 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