{"id":3863,"date":"2019-10-03T17:38:25","date_gmt":"2019-10-03T15:38:25","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3863"},"modified":"2019-10-07T17:42:20","modified_gmt":"2019-10-07T15:42:20","slug":"fai-and-armando-testa-remind-us-that-if-we-dont-do-anything-therell-be-nothing-left","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/fai-and-armando-testa-remind-us-that-if-we-dont-do-anything-therell-be-nothing-left\/","title":{"rendered":"FAI AND ARMANDO TESTA REMIND US THAT IF WE DON\u2019T DO ANYTHING THERE\u2019LL BE NOTHING LEFT."},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>The new campaign for Giornate FAI d\u2019Autunno<em>(FAI Autumn days)&nbsp;<\/em>created by Armando Testa has been online on the web and social networks since October.<\/p>\n\n\n\n<p>FAI has been committed to defending Italian artistic heritage for more than 40 years,&nbsp;<\/p>\n\n\n\n<p>enabling Italians to enjoy the beauties of our country which are so often neglected.<\/p>\n\n\n\n<p>FAI\u2019s is a true mission to reaffirm that our cultural heritage should not just be passively conserved, but experienced and integrated into our every day needs.<\/p>\n\n\n\n<p>Armando Testa was happy to contribute to this philosophy since they are also activated by the same strong desire to cultivate the value of beauty and preserve it for future generations.<\/p>\n\n\n\n<p>The idea for the film came from contemplating this, and collective awareness. \u201cIf you don\u2019t do anything, there\u2019ll be nothing left\u201d.<\/p>\n\n\n\n<p>What would happen if none of us did anything to safeguard our artistic heritage?&nbsp;&nbsp;How could our concept of a \u201cwork of art\u201d change?<\/p>\n\n\n\n<p>Luckily FAI continues to promote and safeguard our masterpieces, and to prevent the potential scenarios shown in an ironic way in the video, actually coming true.<\/p>\n\n\n\n<p>The ad shows some of FAI\u2019s most iconic properties which are open to the public in order to promote the Le Giornate d\u2019Autunno, (<em>Autumn Days).<\/em><\/p>\n\n\n\n<p>A sequence of masterpieces which remind us that if beauty can save the world, then we too can play our part to save beauty.<\/p>\n\n\n\n<p>The campaign will be developed on web and social media, and from 7 October it will also be running on main TV channels.&nbsp;<\/p>\n\n\n\n<p>Executive Creative Director: Michele Mariani<\/p>\n\n\n\n<p>Creative Team: Laura Sironi (Art) and Marta Agostini (Copy)<\/p>\n\n\n\n<p>Account Director: Benedetta Buzzoni<\/p>\n\n\n\n<p>Account Executive: Federica Drogo<\/p>\n\n\n\n<p>Production Company: Little Bull<\/p>\n\n\n\n<p>Director: Augusto Storero<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1-1024x575.jpg\" alt=\"\" class=\"wp-image-3864\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1-1024x575.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1-800x449.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1-768x431.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1-696x391.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1-1068x600.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1-748x420.jpg 748w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI_1-1.jpg 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"521\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-1024x521.jpg\" alt=\"\" class=\"wp-image-3865\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-1024x521.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-800x407.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-768x391.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-696x354.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-1068x543.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-826x420.jpg 826w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-1920x977.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/FAI3-1-1320x671.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/H2F6jCsVfcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new campaign for Giornate FAI d\u2019Autunno(FAI Autumn days)&nbsp;created by Armando Testa has been online on the web and social networks since October. FAI has been committed to defending Italian artistic heritage for more than 40 years,&nbsp; enabling Italians to enjoy the beauties of our country which are so often neglected. FAI\u2019s is a true [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FAI AND ARMANDO TESTA REMIND US THAT IF WE DON\u2019T DO ANYTHING THERE\u2019LL BE NOTHING LEFT. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/fai-and-armando-testa-remind-us-that-if-we-dont-do-anything-therell-be-nothing-left\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"FAI AND ARMANDO TESTA REMIND US THAT IF WE DON\u2019T DO ANYTHING THERE\u2019LL BE NOTHING LEFT. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new campaign for Giornate FAI d\u2019Autunno(FAI Autumn days)&nbsp;created by Armando Testa has been online on the web and social networks since October. 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