{"id":3944,"date":"2019-10-21T17:35:17","date_gmt":"2019-10-21T15:35:17","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3944"},"modified":"2019-10-23T18:10:57","modified_gmt":"2019-10-23T16:10:57","slug":"ventis-starts-advertising-again-thanks-to-armando-testa-with-a-new-film-for-tv-and-digital-and-graphic-rebranding-for-a-tutta-da-vivere-experience","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/ventis-starts-advertising-again-thanks-to-armando-testa-with-a-new-film-for-tv-and-digital-and-graphic-rebranding-for-a-tutta-da-vivere-experience\/","title":{"rendered":"VENTIS STARTS ADVERTISING AGAIN THANKS TO ARMANDO TESTA, WITH A NEW FILM FOR TV AND DIGITAL AND GRAPHIC REBRANDING.                              FOR A &#8220;TUTTA DA VIVERE\u201d EXPERIENCE"},"content":{"rendered":"\n<p>The pitch, which ended before the summer, saw ARMANDO TESTA win the account and so they are now handling Ventis\u2019s return to advertising. This is a portal for fashion, food, wine and furniture shopping as well as for digital banking services.<\/p>\n\n\n\n<p><br>The pitch was won thanks to the<strong>&#8220;Ventis \u00e8 tutto da vivere&#8221;<\/strong>campaign concept to convey the unique purchasing experience offered by the Ventis marketplace, the e-commerce site for those who love products which are made in Italy and international excellence and are on the lookout for unmissable bargains at really attractive prices.<br><br>&#8220;We are very happy with the acquisition of Ventis,&#8221; says Nicola Belli managing director of the Armando Testa Group \u2013 not just for this type of client, active in a new sector flourishing today, also because it was truly integrated proof of the professionalism that Armando Testa manages to express.&nbsp;&#8220;<\/p>\n\n\n\n<p><br>In addition to the film for TV and digital,&nbsp;<strong>InTesta<\/strong>, the in-house branding design office developed the rebranding of Ventis: in addition to a new logo, a must for improved visuals on the web and mobile, a Ventis credit card has also been designed. Today Ventis has also launched their VentisCard Visa which can be used to make purchases anywhere, and guarantees immediate cashback for purchases on the site.<\/p>\n\n\n\n<p>The film was created and produced by<strong>LittleBull<\/strong>, the internal production company of the Testa Group, which is becoming increasingly structured as real &#8220;Studios&#8221; with all the professions from production, to direction, to editing, to post production. animation and 3D.<br>The film will air from Sunday 20 October on Mediaset, Discovery and SKY&nbsp;<\/p>\n\n\n\n<p>networks.<br>The campaign is online from Monday 21 October to Sunday 8 December.CREDITS<br>Agency: Armando Testa<br>Project leader: Vincenzo Celli, creative director<br>Brand design: Paolo Cremonesi, Ettore Monzeglio<br>Digital: Cristina Macchi, Alice Franco<br>Team Account: Laura Alberti<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3946\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/10\/Ventis_FRAME1-1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/t4rhM6IP1ds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The pitch, which ended before the summer, saw ARMANDO TESTA win the account and so they are now handling Ventis\u2019s return to advertising. This is a portal for fashion, food, wine and furniture shopping as well as for digital banking services. The pitch was won thanks to the&#8220;Ventis \u00e8 tutto da vivere&#8221;campaign concept to convey [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VENTIS STARTS ADVERTISING AGAIN THANKS TO ARMANDO TESTA, WITH A NEW FILM FOR TV AND DIGITAL AND GRAPHIC REBRANDING.               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