{"id":4072,"date":"2019-12-13T16:33:22","date_gmt":"2019-12-13T15:33:22","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4072"},"modified":"2020-01-09T16:35:24","modified_gmt":"2020-01-09T15:35:24","slug":"tesori-doriente-and-armando-testa-invite-you-to-rediscover-how-precious-time-for-yourself-is","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/tesori-doriente-and-armando-testa-invite-you-to-rediscover-how-precious-time-for-yourself-is\/","title":{"rendered":"TESORI D\u2019ORIENTE AND ARMANDO TESTA INVITE YOU TO REDISCOVER HOW PRECIOUS TIME FOR YOURSELF IS."},"content":{"rendered":"\n<p>Armando Testa has created the new campaign dedicated to Ayurveda and Hammam wellness rituals from Tesori d\u2019Oriente, part of the Sodalis Group.<\/p>\n\n\n\n<p><br>Tesori D\u2019Oriente has always been closely linked to the holistic concept of well-being, and for them searching for a body-mind balance is a true philosophy. The brand brings to life real wellness rituals thanks to their Ayurveda and Hammam line of products, which are inspired by ancient beauty recipes and made with natural ingredients,&nbsp;<\/p>\n\n\n\n<p>The film uses elegant, feminine creativity to explore moments of pure relaxation and guides the viewer through a tale with oriental evocations and precious fragrances.<\/p>\n\n\n\n<p><br>It is an invitation to overcome the frenzy of modern life, to make time for ourselves, the true treasure of our age.<br><br>With an impactful visual metaphor, the ad shows the experience of pure pleasure for a woman as she frees herself from the weary ticking of hundreds of clocks, thanks to the intoxicating fragrance of Tesori D\u2019Oriente.<\/p>\n\n\n\n<p><br>The campaign has been online since October and will be on air in cinemas and main television stations from 15 December.<br><br>Creative direction: Nicola Cellemme, Georgia Ferraro<br>Creative Team: Luisa Codispoti (art), Elisa M. Melagrani (copy)<br>Client team: Giovanna Pinna, Lidia Fiorelli<br>Production company: Albatros Film<br>Directed by: Valentina Bertani<br>Post Production and Special Effects: Animo<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-1024x576.png\" alt=\"\" class=\"wp-image-4073\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-1024x576.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-747x420.png 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/01\/1-1-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/xUEchbz4I3o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Armando Testa has created the new campaign dedicated to Ayurveda and Hammam wellness rituals from Tesori d\u2019Oriente, part of the Sodalis Group. Tesori D\u2019Oriente has always been closely linked to the holistic concept of well-being, and for them searching for a body-mind balance is a true philosophy. The brand brings to life real wellness rituals [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TESORI D\u2019ORIENTE AND ARMANDO TESTA INVITE YOU TO REDISCOVER HOW PRECIOUS TIME FOR YOURSELF IS. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/tesori-doriente-and-armando-testa-invite-you-to-rediscover-how-precious-time-for-yourself-is\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"TESORI D\u2019ORIENTE AND ARMANDO TESTA INVITE YOU TO REDISCOVER HOW PRECIOUS TIME FOR YOURSELF IS. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Armando Testa has created the new campaign dedicated to Ayurveda and Hammam wellness rituals from Tesori d\u2019Oriente, part of the Sodalis Group. Tesori D\u2019Oriente has always been closely linked to the holistic concept of well-being, and for them searching for a body-mind balance is a true philosophy. 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