{"id":4151,"date":"2020-02-04T15:30:33","date_gmt":"2020-02-04T14:30:33","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4151"},"modified":"2020-02-05T15:22:10","modified_gmt":"2020-02-05T14:22:10","slug":"are-you-irritatble-youve-got-your-period-lines-and-armando-testa-say-well-maybe-not","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/are-you-irritatble-youve-got-your-period-lines-and-armando-testa-say-well-maybe-not\/","title":{"rendered":"ARE YOU IRRITATBLE? YOU\u2019VE GOT YOUR PERIOD. LINES AND ARMANDO TESTA SAY: “WELL, MAYBE NOT!”"},"content":{"rendered":"\n

Lines and Armando Testa have developed a new communication ecosystem for the Lines Seta Ultra brand, working on the concept that clich\u00e9s about periods should be dispelled. There\u2019s often a prejudice that when you have your period your mood swings, you tear up easily or you have a sudden cravings for sweets. When really such displays of your character have nothing to do with your period, they are just an expression of emotions and the deepest part of each woman\u2019s personality.

Expressing your emotions in a fearless way without hiding is the most beautiful thing a woman can show. The importance of the message from Seta Ultra translates into “Every day the woman you are” an invitation from the Lines brand to experience your emotions freely without being conditioned.

The campaign was developed on the wave of an international film made by P&G. It was produced by Think Cattleya, and the TV film was directed by Laura Chiossone. Contributions for digital and social campaign were produced by Little Bull Studios. Soundtrack: “I’m born to run” by American Authors.

The campaign is running on TV channels, YouTube, Instagram, Facebook, Tik Tok, Ogury and Spotify. Planning by Media Italia.<\/p>\n\n\n\n



 
Credits:<\/h3>\n\n\n\n


Team Marketing Fater \u2013 Lines<\/p>\n\n\n\n

\u2022 Marketing and Digital Director:Antonio Fazzari<\/p>\n\n\n\n

\u2022 Marketing Manager: Ione Volpe<\/p>\n\n\n\n

\u2022 Brand Manager: Marina Morassi<\/p>\n\n\n\n

\u2022 Brand and Digital Manager: Michela Iampieri<\/p>\n\n\n\n

Agency: Armando Testa<\/p>\n\n\n\n

\u2022 Creative Director: Piero Reinerio<\/p>\n\n\n\n

\u2022 Art Director and Copywriter: Tina Salvato, Chiara Demichelis<\/p>\n\n\n\n

\u2022 Digital Creative Director: Antonello Falcone<\/p>\n\n\n\n

\u2022 Art Director and Copywriter: Carlotta Gilardi, Chiara Panattoni<\/p>\n\n\n\n

\u2022 Central Director: Raffaele Reinerio<\/p>\n\n\n\n

\u2022 Client Director: Cristina Omenetto<\/p>\n\n\n\n

\u2022 Account Team: Arianna Cipolloni, Sara Salamino<\/p>\n\n\n\n

\u2022 Social Media Manager: Ludovica D\u2019Aquino<\/p>\n\n\n\n

Production Company: Think Cattleya<\/p>\n\n\n\n

\u2022 Executive Producer: Francesco Pistorio<\/p>\n\n\n\n

\u2022 Producer: Marta Ansaldi – Gabriella Formica<\/p>\n\n\n\n

\u2022 Director: Laura Chiossone<\/p>\n\n\n\n

\u2022 DOP: Guido Mazzoni<\/p>\n\n\n\n

\u2022 Demo Production: 360FX<\/p>\n\n\n\n

\u2022 Demo Post Production: Edi<\/p>\n\n\n\n

\u2022 Music: American Authors \u2013 I\u2019m born to run<\/p>\n\n\n\n

Digital Production Company: Little Bull Studios<\/p>\n\n\n\n

Media Centre: Media Italia<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n