{"id":4212,"date":"2020-03-09T15:00:09","date_gmt":"2020-03-09T14:00:09","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4212"},"modified":"2020-03-12T15:43:30","modified_gmt":"2020-03-12T14:43:30","slug":"lines-and-armando-testa-celebrate-women-being-real-every-day-not-just-8th-march","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lines-and-armando-testa-celebrate-women-being-real-every-day-not-just-8th-march\/","title":{"rendered":"LINES AND ARMANDO TESTA CELEBRATE WOMEN \u201cBEING REAL\u201d EVERY DAY, NOT JUST 8TH MARCH."},"content":{"rendered":"\n<p>A new Lines ad which celebrates women on the occasion of \u201cInternational Women\u2019s Day \u201c is on air on&nbsp;&nbsp;main TV channels, the web and social media on 7-8-9 March. It encourages women to always be themselves and live out to the full all their emotions.&nbsp;<\/p>\n\n\n\n<p>Because emotions make them unique strong and real every day. They are invited to pursue their wishes, their spirit, even if it is rebellious without hiding, because being yourself is the best thing you can show. Always.&nbsp;<\/p>\n\n\n\n<p>The film ends with #OgniGiornoGiornataDellaDonna so fighting the stereotype of 8th March as the only day dedicated to women.<\/p>\n\n\n\n<p>The images from the film are part of the shots from the campaign \u201cHave you got your period?\u201d which is on air at the moment.<\/p>\n\n\n\n<p>The new edit was handled by the Production Company Little Bull Studios.<\/p>\n\n\n\n<p>Media planning by Media Italia.<\/p>\n\n\n\n<p>Credits<\/p>\n\n\n\n<p><br>Team&nbsp;Marketing Fater \u2013 Lines<\/p>\n\n\n\n<p>\u2022&nbsp;Marketing and Digital Director: Antonio&nbsp;Fazzari<\/p>\n\n\n\n<p>\u2022&nbsp;Marketing Manager: Ione Volpe<\/p>\n\n\n\n<p>\u2022&nbsp;Brand Manager: Marina Morassi,<\/p>\n\n\n\n<p>\u2022&nbsp;Brand and Digital Manager: Michela Iampieri.<\/p>\n\n\n\n<p>Agency:&nbsp;Armando Testa<\/p>\n\n\n\n<p>\u2022&nbsp;Creative Directors: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>\u2022&nbsp;Creative Team: Tina Salvato, Chiara Demichelis<\/p>\n\n\n\n<p>\u2022&nbsp;Account Team: Raffaele Reinerio, Cristina Omenetto, Arianna Cipolloni<\/p>\n\n\n\n<p>\u2022&nbsp;Social Media Manager: Ludovica D\u2019Aquino<\/p>\n\n\n\n<p>Music: American Authors \u2013 I\u2019m born to run<\/p>\n\n\n\n<p>Production Company: Little&nbsp;Bull Studios<\/p>\n\n\n\n<p>Media Centre: Media Italia&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"434\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-1024x434.png\" alt=\"\" class=\"wp-image-4213\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-1024x434.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-800x339.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-768x326.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-696x295.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-1068x453.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-990x420.png 990w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-1920x814.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/frame-1-1-1320x560.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/BXZVs7fV4nc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A new Lines ad which celebrates women on the occasion of \u201cInternational Women\u2019s Day \u201c is on air on&nbsp;&nbsp;main TV channels, the web and social media on 7-8-9 March. It encourages women to always be themselves and live out to the full all their emotions.&nbsp; Because emotions make them unique strong and real every day. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LINES AND ARMANDO TESTA CELEBRATE WOMEN \u201cBEING REAL\u201d EVERY DAY, NOT JUST 8TH MARCH. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lines-and-armando-testa-celebrate-women-being-real-every-day-not-just-8th-march\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LINES AND ARMANDO TESTA CELEBRATE WOMEN \u201cBEING REAL\u201d EVERY DAY, NOT JUST 8TH MARCH. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"A new Lines ad which celebrates women on the occasion of \u201cInternational Women\u2019s Day \u201c is on air on&nbsp;&nbsp;main TV channels, the web and social media on 7-8-9 March. It encourages women to always be themselves and live out to the full all their emotions.&nbsp; Because emotions make them unique strong and real every day. 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