{"id":4342,"date":"2020-05-11T18:30:51","date_gmt":"2020-05-11T16:30:51","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/peuterey-e-armando-testa-sfumamo-i-confini-e-gli-stili-con-la-soft-attitude\/"},"modified":"2020-05-19T18:40:44","modified_gmt":"2020-05-19T16:40:44","slug":"peuterey-e-armando-testa-sfumamo-i-confini-e-gli-stili-con-la-soft-attitude","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/peuterey-e-armando-testa-sfumamo-i-confini-e-gli-stili-con-la-soft-attitude\/","title":{"rendered":"PEUTEREY AND ARMANDO TESTA BLUR THE BOUNDARIES AND STYLES WITH SOFT ATTITUDE"},"content":{"rendered":"\n
The new campaign for the Spring Summer 2020 collection managed by Armando Testa is online.<\/p>\n\n\n\n
The Peuterey capsule collection has been launched to complete their Spring \/ Summer 2020 proposal, but no one could have ever imagined that\u00a0this launch would have been so different from all the previous ones.<\/p>\n\n\n\n
Despite the delicate situation linked to the coronavirus, the brand was able to react quickly and together with Armando Testa they developed a campaign that could come\u00a0as close as possible to\u00a0the new daily routines all Italians are facing during this hard period, while maintaining\u00a0a positive and encouraging tone.<\/p>\n\n\n\n
The\u00a0Soft Attitude\u00a0is a collection that was created to make\u00a0boundaries\u00a0between formal and casual\u00a0less clear-cut,\u00a0bringing the comfort and technicality of sportswear closer to the style of a minimal and elegant design, with garments that let the\u00a0wearer experience a new soft attitude.<\/p>\n\n\n\n
And this\u00a0new attitude\u00a0is the key to the whole communication project developed for the launch of this collection: we\u2019ve all found ourselves facing new limitations, we\u2019ve been forced to reinterpret our daily lives, and with the message\u00a0Show Your Soft\u00a0Attitude<\/em>\u00a0we want to invite everyone to face our\u00a0new day by daywith a\u00a0positive outlook\u00a0and with the\u00a0right dose of lightness.<\/p>\n\n\n\n
There\u2019s also innovation in the visual output, the photograph shots are enhanced with illustrations by\u00a0Fernando Cobelo. With his soft, visionary approach he uses the garments of the collection to draw around a new man and a new woman for us. The settings are not simple walls of houses, but fantastic worlds that replace other locations and photo sets.<\/p>\n\n\n\n
With Armando Testa Peuterey communicates a direct and proactive message:\u00a0show your strength, show your Soft Attitude.<\/p>\n\n\n\n
![\"\"](\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/05\/SoftAttitude_Visual-1024x640.png\")
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