{"id":4381,"date":"2020-06-06T17:39:35","date_gmt":"2020-06-06T15:39:35","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/ognunoproteggetutti-se-ti-e-mancata-la-tua-normalita-proteggila-armando-testa-e-patto-trasversale-per-la-scienza-fanno-squadra-per-una-campagna-di-sensibilizzazione-della-popolazione\/"},"modified":"2020-06-08T18:57:32","modified_gmt":"2020-06-08T16:57:32","slug":"ognunoproteggetutti-se-ti-e-mancata-la-tua-normalita-proteggila-armando-testa-e-patto-trasversale-per-la-scienza-fanno-squadra-per-una-campagna-di-sensibilizzazione-della-popolazione","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/ognunoproteggetutti-se-ti-e-mancata-la-tua-normalita-proteggila-armando-testa-e-patto-trasversale-per-la-scienza-fanno-squadra-per-una-campagna-di-sensibilizzazione-della-popolazione\/","title":{"rendered":"#OGNUNOPROTEGGETUTTI: IF YOU MISSED YOUR NORMALITY, THEN PROTECT IT. ARMANDO TESTA AND PATTO TRASVERSALE PER LA SCIENZA (TRANSVERSAL PACT FOR SCIENCE) TEAM UP FOR AN AWARENESS CAMPAIGN FOR THE WHOLE POPULATION"},"content":{"rendered":"\n<p>Starting off again is more difficult when everything\u2019s been in lockdown for some time, people are afraid but also more cautious. And now, in these historical times we\u2019re experiencing when even simple everyday gestures have become a veritable enterprise, the\u00a0message that the\u00a0<em>Transversal Pact for Science and thePolytechnic of Turin<\/em>\u00a0want to convey is precisely this: we are all in the same situation and we must help one another out.<\/p>\n\n\n\n<p>That\u2019s where the project stared, the communication side was entrusted to the\u00a0inTesta division of the Armando Testa Group, #OgnunoProteggeTutti: from the\u00a0concept of protection even in the smallest every day gestures, in all contexts.<\/p>\n\n\n\n<p>This is a multi-subject campaign that relates some of the everyday social situations that we\u2019re starting to experience again: public transport, shops, sports facilities. But today these everyday places are &#8220;protected&#8221; by hands, a symbolic way of being careful, which can make all the difference and which we must all take part in.<\/p>\n\n\n\n<p>That\u2019s how the hashtag of PTS #OgnunoProteggeTutti\u00a0came to life. TheTesta Group has adopted it as the campaign message and now, like never before, hopefully it will become viral.<\/p>\n\n\n\n<p>The campaign is supported by the project\u00a0&#8220;Imprese Aperte\u201d (<em>Open Companies)\u00a0<\/em>from the Polytechnic of Turin,\u00a0which saw the participation of PTS Chairman Pierluigi Lopalco and the coordinator of the animal testing group, engineer Alice Ravizza. This project provided the tools to ensure safe reopening first of all for businesses and production companies and then for other aspects of social life (sports facilities, schools, doctors\u2019 surgeries etc).<\/p>\n\n\n\n<p>(Http:\/\/www.impreseaperte.polito.it)<\/p>\n\n\n\n<p>&#8220;We are very happy to stand side by side with the\u00a0Patto Trasversale per la Scienza e del Politecnico di Torino\u00a0<em>(Transversal Pact for Science and the Polytechnic of Turin<\/em>) declares\u00a0Managing Director of the Armando Testa Group, Nicola Belli. &#8220;We want to help not just science, but everyone, ourselves included, to start off again, sending out the right messages about collaboration and protection that we need&#8221;.<\/p>\n\n\n\n<p>Chairman of PTS, Pier Luigi Lopalco\u00a0adds: &#8220;The values \u200b\u200bof science must serve to guide our actions, but it is with the combined actions of everyone that we can win the battle against the coronavirus.&#8221;<\/p>\n\n\n\n<p><a href=\"http:\/\/www.ognunoproteggetutti.pattoperlascienza.it\/\"><em>www.ognunoproteggetutti.pattoperlascienza.it<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Creative Director: Paolo Cremonesi<\/p>\n\n\n\n<p>Creative Team: Lara Aldrighi, Roberta Campagna<\/p>\n\n\n\n<p>Client Service: Emanuele Cicogna Mozzoni<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"538\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-538x768.jpg\" alt=\"\" class=\"wp-image-4371\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-538x768.jpg 538w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-420x600.jpg 420w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-768x1097.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-696x994.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-1068x1526.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-294x420.jpg 294w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-1920x2743.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/AT_PTS_LAVORO-1320x1886.jpg 1320w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Starting off again is more difficult when everything\u2019s been in lockdown for some time, people are afraid but also more cautious. And now, in these historical times we\u2019re experiencing when even simple everyday gestures have become a veritable enterprise, the\u00a0message that the\u00a0Transversal Pact for Science and thePolytechnic of Turin\u00a0want to convey is precisely this: we [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#OGNUNOPROTEGGETUTTI: IF YOU MISSED YOUR NORMALITY, THEN PROTECT IT. 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