{"id":4457,"date":"2020-06-24T13:00:53","date_gmt":"2020-06-24T11:00:53","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/da-cuki-e-armando-testa-arrivano-le-buone-abitudini-contro-lo-spreco-di-cibo\/"},"modified":"2020-06-24T19:41:46","modified_gmt":"2020-06-24T17:41:46","slug":"da-cuki-e-armando-testa-arrivano-le-buone-abitudini-contro-lo-spreco-di-cibo","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/da-cuki-e-armando-testa-arrivano-le-buone-abitudini-contro-lo-spreco-di-cibo\/","title":{"rendered":"\u201cBUONE ABITUDINI\u201d  AGAINST FOOD WASTE COMING FROM CUKI AND ARMANDO TESTA"},"content":{"rendered":"\n<p>Armando Testa has created the multi-subject digital campaign: 7 simple rules to reduce the amount of food that ends up in the trash every day. Planning by Media Italia.<\/p>\n\n\n\n<p>Cuki\u2019s commitment to fight against food waste goes on with the new campaign \u201cLe Buone Abitudini\u201d created by&nbsp;<strong>Armando Testa<\/strong>&nbsp;with valuable support from di&nbsp;<strong>Banco Alimentare&nbsp;<em>(Food Bank)<\/em><\/strong><em>:<\/em>&nbsp;7 simple rules that can help everyone make a significant difference to the amount of food that ends up in the trash every day.<\/p>\n\n\n\n<p>The multi-subject campaign starts off with data from the Banco Alimentare about the current situation to highlight the problem and provide useful tips about how to manage your shopping, from smart planning and the right way to preserve food, to a guide about how to read food expiry dates carefully.<\/p>\n\n\n\n<p>Cuki\u2019s 7 \u201cmissions\u201d against food waste are illustrated in animated videos online on a dedicated landing page (<a href=\"https:\/\/www.cuki.it\/le-buone-abitudini\">https:\/\/www.cuki.it\/le-buone-abitudini<\/a>); a collection of&nbsp;&nbsp;more particular in-depth information explains&nbsp;&nbsp;how to use quality sustainable disposable products&nbsp;&nbsp;against food waste and certifies the brand\u2019s commitment in the field of the circular economy and environmental sustainability.<\/p>\n\n\n\n<p>This topical and well defined \u201cmanifesto\u201d is the result of a wide-ranging digital content strategy, perfectly aligned with the mission of the brand which has always worked to improve food management respecting both man and the planet.<\/p>\n\n\n\n<p>Client: Cuki Cofresco<\/p>\n\n\n\n<p>Marketing Manager: Carlo Bertolino<\/p>\n\n\n\n<p>Agency: Armando Testa<\/p>\n\n\n\n<p>Creative Director: Antonello Falcone<\/p>\n\n\n\n<p>Creative team: Fabio Camera, Raffaele Pignataro<\/p>\n\n\n\n<p>Social Media Manager: Fabio Cuscun\u00e0<\/p>\n\n\n\n<p>Project Manager: Francesca Romaldo<\/p>\n\n\n\n<p>Planning: Media Italia<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1024x576.jpg\" alt=\"\" data-id=\"4451\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4451\" class=\"wp-image-4451\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"910\" height=\"660\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2.jpg\" alt=\"\" data-id=\"4452\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4452\" class=\"wp-image-4452\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2.jpg 910w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-800x580.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-768x557.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-324x235.jpg 324w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-696x505.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-579x420.jpg 579w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1024x576.jpg\" alt=\"\" data-id=\"4453\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4453\" class=\"wp-image-4453\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1024x576.jpg\" alt=\"\" data-id=\"4454\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4454\" class=\"wp-image-4454\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Armando Testa has created the multi-subject digital campaign: 7 simple rules to reduce the amount of food that ends up in the trash every day. Planning by Media Italia. Cuki\u2019s commitment to fight against food waste goes on with the new campaign \u201cLe Buone Abitudini\u201d created by&nbsp;Armando Testa&nbsp;with valuable support from di&nbsp;Banco Alimentare&nbsp;(Food Bank):&nbsp;7 simple [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cBUONE ABITUDINI\u201d AGAINST FOOD WASTE COMING FROM CUKI AND ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/da-cuki-e-armando-testa-arrivano-le-buone-abitudini-contro-lo-spreco-di-cibo\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u201cBUONE ABITUDINI\u201d AGAINST FOOD WASTE COMING FROM CUKI AND ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Armando Testa has created the multi-subject digital campaign: 7 simple rules to reduce the amount of food that ends up in the trash every day. 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