{"id":4484,"date":"2020-06-29T17:00:41","date_gmt":"2020-06-29T15:00:41","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/yamaha-motor-europe-e-armando-testa-fanno-viaggiare-nel-tempo-la-nuova-yamaha-tenere-700-rally-edition\/"},"modified":"2020-06-30T19:13:55","modified_gmt":"2020-06-30T17:13:55","slug":"yamaha-motor-europe-e-armando-testa-fanno-viaggiare-nel-tempo-la-nuova-yamaha-tenere-700-rally-edition","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/yamaha-motor-europe-e-armando-testa-fanno-viaggiare-nel-tempo-la-nuova-yamaha-tenere-700-rally-edition\/","title":{"rendered":"THE NEW YAMAHA T\u00c9N\u00c9R\u00c9 700 RALLY EDITION GETS TO TRAVEL THROUGH TIME THANKS TO YAMAHA MOTOR EUROPE AND ARMANDO TESTA"},"content":{"rendered":"\n<p>An adventure in the desert is transformed into a journey through time. That\u2019s what happens in the new Yamaha campaign \u201c<strong>Timeless Horizon\u201d&nbsp;<\/strong>created by&nbsp;<strong>Armando Testa<\/strong>&nbsp;for the new&nbsp;<strong>T\u00e9n\u00e9r\u00e9 700 Rally Edition<\/strong>. The latest arrival in the Adventure segment takes us beyond the horizon in a journey which has lasted almost 40 years.<\/p>\n\n\n\n<p>The film opens with Serge Bacou\u2019s original XT500, which he used in the iconic \u2019<strong>81 Paris-Dakar.&nbsp;<\/strong>&nbsp;This legend has retained a special place in the hearts of off-the-road lovers, as it whizzes and glides through the desert and then, transformed into the new&nbsp;<strong>T\u00e9n\u00e9r\u00e9 700 Rally Edition<\/strong>, it reaches us in a flash.&nbsp;&nbsp;The new bike is inspired by the livery of this historic one just as if it has crossed a time-space horizon.<\/p>\n\n\n\n<p>The legend goes on.<\/p>\n\n\n\n<p>The film was shot in Morocco and is planned for the web. It was produced by<strong>&nbsp;Little Bull Studios<\/strong>, the in-house production company of the Group. Thanks for original styling go to the&nbsp;<strong>Dune Motor Museum in Monza.<\/strong><\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Creative Direction: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>Creative Team:&nbsp;Sebastien Sardet, Alice Franco<\/p>\n\n\n\n<p>Client Service Team: Sascha Van Der Plas, Nicoletta Pittino<\/p>\n\n\n\n<p>Production Company: Little Bull Studios<\/p>\n\n\n\n<p>Directors: Di\u2219AL&nbsp;<\/p>\n\n\n\n<p>DoP: Diego Indraccolo<\/p>\n\n\n\n<p>Music: HZN SOUND &#8211; Sarah Eisenfisz&nbsp;<\/p>\n\n\n\n<p>SFX: Guido Smider<\/p>\n\n\n\n<p>CGI and Color Correction: BAND<\/p>\n\n\n\n<p>Styling: Silvia Capra<\/p>\n\n\n\n<p>Photography: Marco Campelli<\/p>\n\n\n\n<p>Post production: Sara Lucchetta<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-1024x577.jpg\" alt=\"\" data-id=\"4481\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4481\" class=\"wp-image-4481\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-1024x577.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-1068x602.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-746x420.jpg 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-1920x1082.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/5-1320x744.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-1024x577.jpg\" alt=\"\" data-id=\"4480\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4480\" class=\"wp-image-4480\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-1024x577.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-1068x602.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-746x420.jpg 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-1920x1082.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/4-1-1320x744.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-1024x577.jpg\" alt=\"\" data-id=\"4478\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4478\" class=\"wp-image-4478\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-1024x577.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-1068x602.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-746x420.jpg 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-1920x1082.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2-1-1320x744.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-1024x577.jpg\" alt=\"\" data-id=\"4479\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4479\" class=\"wp-image-4479\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-1024x577.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-1068x602.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-746x420.jpg 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-1920x1082.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/3-1-1320x744.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-1024x577.jpg\" alt=\"\" data-id=\"4477\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4477\" class=\"wp-image-4477\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-1024x577.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-1068x602.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-746x420.jpg 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-1920x1082.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/1-1-1320x744.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"543\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706-543x768.jpg\" alt=\"\" data-id=\"4476\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4476\" class=\"wp-image-4476\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706-543x768.jpg 543w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706-424x600.jpg 424w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706-768x1086.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706-696x985.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706-1068x1511.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706-297x420.jpg 297w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/2020_TENERE_print1706.jpg 1240w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/0FgUhRb5hSo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>An adventure in the desert is transformed into a journey through time. That\u2019s what happens in the new Yamaha campaign \u201cTimeless Horizon\u201d&nbsp;created by&nbsp;Armando Testa&nbsp;for the new&nbsp;T\u00e9n\u00e9r\u00e9 700 Rally Edition. The latest arrival in the Adventure segment takes us beyond the horizon in a journey which has lasted almost 40 years. The film opens with Serge [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE NEW YAMAHA T\u00c9N\u00c9R\u00c9 700 RALLY EDITION GETS TO TRAVEL THROUGH TIME THANKS TO YAMAHA MOTOR EUROPE AND ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-fanno-viaggiare-nel-tempo-la-nuova-yamaha-tenere-700-rally-edition\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"THE NEW YAMAHA T\u00c9N\u00c9R\u00c9 700 RALLY EDITION GETS TO TRAVEL THROUGH TIME THANKS TO YAMAHA MOTOR EUROPE AND ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"An adventure in the desert is transformed into a journey through time. That\u2019s what happens in the new Yamaha campaign \u201cTimeless Horizon\u201d&nbsp;created by&nbsp;Armando Testa&nbsp;for the new&nbsp;T\u00e9n\u00e9r\u00e9 700 Rally Edition. The latest arrival in the Adventure segment takes us beyond the horizon in a journey which has lasted almost 40 years. 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