{"id":4494,"date":"2020-07-01T12:39:53","date_gmt":"2020-07-01T10:39:53","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/"},"modified":"2020-07-01T12:53:22","modified_gmt":"2020-07-01T10:53:22","slug":"leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/","title":{"rendered":"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN"},"content":{"rendered":"\n<p>The new communication campaign for Leocrema was created thanks to the collaboration between InTesta, part of the Armando Testa Group and Sodalis Group. This historic Italian brand is one of the leaders in the beauty care sector and welcomes this opportunity to relaunch their new 48-hour moisturising body creams to celebrate how important it is to feel good in your own skin.<\/p>\n\n\n\n<p>A sincere yet bold manifesto describes in a rational way the story of the longest and most important love affair we experience \u2013 for ourselves.<\/p>\n\n\n\n<p>This strong message with a visual hug highlights both the sweetness and the determination of women and emphasises the importance of dedicating yourself to your own well-being and loving yourself every day, every moment.<\/p>\n\n\n\n<p>The TV and digital campaign \u201cAmati nella tua pelle\u201d (&#8220;<em>Loved in<\/em>&nbsp;<em>your skin&#8221;)<\/em>&nbsp;is currently on air.<\/p>\n\n\n\n<p>Armando Testa Group<\/p>\n\n\n\n<p>Creative Directors: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Creative Team: Luisa Codispoti, Elisa Marina Melagrani<\/p>\n\n\n\n<p>Production Company: Albatros Film<\/p>\n\n\n\n<p>Director: Francesco Calabrese<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-1024x576.jpg\" alt=\"\" data-id=\"4490\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4490\" class=\"wp-image-4490\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-1920x1080.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Manina-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-1024x576.jpg\" alt=\"\" data-id=\"4491\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4491\" class=\"wp-image-4491\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-1920x1080.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/XvH1QfxXL8A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new communication campaign for Leocrema was created thanks to the collaboration between InTesta, part of the Armando Testa Group and Sodalis Group. This historic Italian brand is one of the leaders in the beauty care sector and welcomes this opportunity to relaunch their new 48-hour moisturising body creams to celebrate how important it is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new communication campaign for Leocrema was created thanks to the collaboration between InTesta, part of the Armando Testa Group and Sodalis Group. This historic Italian brand is one of the leaders in the beauty care sector and welcomes this opportunity to relaunch their new 48-hour moisturising body creams to celebrate how important it is [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/\",\"name\":\"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2020-07-01T10:39:53+00:00\",\"dateModified\":\"2020-07-01T10:53:22+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/","twitter_card":"summary_large_image","twitter_title":"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN - AT News Room","twitter_description":"The new communication campaign for Leocrema was created thanks to the collaboration between InTesta, part of the Armando Testa Group and Sodalis Group. This historic Italian brand is one of the leaders in the beauty care sector and welcomes this opportunity to relaunch their new 48-hour moisturising body creams to celebrate how important it is [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/Pack.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/","url":"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/","name":"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2020-07-01T10:39:53+00:00","dateModified":"2020-07-01T10:53:22+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/leocrema-e-intesta-insieme-per-amarsi-nella-propria-pelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"LEOCREMA AND INTESTA, TOGETHER TO LOVE YOURSELF IN YOUR OWN SKIN"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/4494\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=4494"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/4494\/revisions\/"}],"predecessor-version":[{"id":4498,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/4494\/revisions\/4498\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/4496\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=4494"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=4494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}