{"id":4557,"date":"2020-09-02T15:00:58","date_gmt":"2020-09-02T13:00:58","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/con-lines-specialist-via-il-maglione-con-il-nuovo-spot-di-armando-testa\/"},"modified":"2020-09-03T19:01:05","modified_gmt":"2020-09-03T17:01:05","slug":"con-lines-specialist-via-il-maglione-con-il-nuovo-spot-di-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/con-lines-specialist-via-il-maglione-con-il-nuovo-spot-di-armando-testa\/","title":{"rendered":"TAKE OFF YOUR SWEATER WITH THE NEW AD FOR LINES SPECIALIST FROM ARMANDO TESTA"},"content":{"rendered":"\n<p>Lines Specialist is communicating again with a new TV and web ad created by Armando Testa.&nbsp;<\/p>\n\n\n\n<p>Woman of all ages suffer from bladder leaks and with Lines Specialist they can get rid of the mental and physical embarrassment that means they always choose clothes that cover their hips to feel more confident.<\/p>\n\n\n\n<p>What makes this film stand out is the liberating gesture we see from the protagonist at the beginning and then other women of all ages as they copy her. In different social settings such as the gym or a restaurant they all take off a pink sweater and throw it into the air with a smile &#8211; finally free to be themselves even with close fitting clothes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A 3-D demo shows us the innovative technology that turns the liquid into gel inside the pad. Because it is so thin, the only thing that you feel is protection.<\/p>\n\n\n\n<p>The film closes with a symbolic gesture of all the women gathered together getting rid of their pink sweaters:&nbsp;&nbsp;<\/p>\n\n\n\n<p>Lines Specialist, thin protection.&nbsp;<\/p>\n\n\n\n<p>Credits<\/p>\n\n\n\n<p>Fater \u2013 Lines Marketing Team<\/p>\n\n\n\n<p>\u2022 General Manager: Antonio Fazzari<\/p>\n\n\n\n<p>\u2022 Associate Marketing Manager: Ione Volpe<\/p>\n\n\n\n<p>\u2022 Marketing Manager: Lina Dalberto&nbsp;<\/p>\n\n\n\n<p>\u2022 Brand Manager: Filippo Perrone, Marina Morassi<\/p>\n\n\n\n<p>Armando Testa Agency Team<\/p>\n\n\n\n<p>\u2022 Creative Directors: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>\u2022 Creative Team: Monica Barbalonga, Mariarosa Galleano, Francesca Palazzo<\/p>\n\n\n\n<p>Production Company: Think Cattleya, Little Bull Studios<\/p>\n\n\n\n<p>Media Centre: Media Italia\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-1024x576.jpeg\" alt=\"\" class=\"wp-image-4551\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-2-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-1024x576.jpeg\" alt=\"\" class=\"wp-image-4552\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-3-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-4554\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-1-1-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-1024x576.jpeg\" alt=\"\" class=\"wp-image-4553\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/09\/LS-frame-4-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/OAr5gbHmEn8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lines Specialist is communicating again with a new TV and web ad created by Armando Testa.&nbsp; Woman of all ages suffer from bladder leaks and with Lines Specialist they can get rid of the mental and physical embarrassment that means they always choose clothes that cover their hips to feel more confident. What makes this [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TAKE OFF YOUR SWEATER WITH THE NEW AD FOR LINES SPECIALIST FROM ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/con-lines-specialist-via-il-maglione-con-il-nuovo-spot-di-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"TAKE OFF YOUR SWEATER WITH THE NEW AD FOR LINES SPECIALIST FROM ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Lines Specialist is communicating again with a new TV and web ad created by Armando Testa.&nbsp; Woman of all ages suffer from bladder leaks and with Lines Specialist they can get rid of the mental and physical embarrassment that means they always choose clothes that cover their hips to feel more confident. 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