{"id":4627,"date":"2020-10-08T17:41:57","date_gmt":"2020-10-08T15:41:57","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/casa-modena-torna-in-tv-e-mette-in-tavola-il-gusto-di-gran-tenerone-e-del-gruppo-armando-testa\/"},"modified":"2020-10-09T15:18:55","modified_gmt":"2020-10-09T13:18:55","slug":"casa-modena-torna-in-tv-e-mette-in-tavola-il-gusto-di-gran-tenerone-e-del-gruppo-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/casa-modena-torna-in-tv-e-mette-in-tavola-il-gusto-di-gran-tenerone-e-del-gruppo-armando-testa\/","title":{"rendered":"CASA MODENA RETURNS TO TV AND SERVES UP THE TASTE OF GRAN TENERONE AND THE ARMANDO TESTA GROUP"},"content":{"rendered":"\n<p>The new spot, airing on all national networks in cuts of 30 &#8221;, 20 &#8221; and 15 &#8221;,&nbsp;&nbsp;introduces the new top-quality cooked ham from the Maestri nei Salumi. What makes it special is its intense, melt-in-the-mouth flavour, the result of respecting the natural rhythms of traditional practices.<\/p>\n\n\n\n<p>The film was conceived by the Armando Testa Group and shot with FilmGood. It describes to a child how Gran Tenerone is created and even credits the little kid with giving it its name.<\/p>\n\n\n\n<p>The idea of&nbsp;\u200b\u200bthe film is to highlight the value of the product, its tenderness, giving it an emotional as well as a healthy connotation.<\/p>\n\n\n\n<p>In addition, this film also strengthens the format with the farmhouse, which was already used in previous films.<\/p>\n\n\n\n<p>The different cuts were conceived for linear TV, video on demand and pre-roll web.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Creative Direction: Dario Anania<\/p>\n\n\n\n<p>Creative Team: Serena Maggioni, Tommaso Porzano, Alice Franco<\/p>\n\n\n\n<p>Production Company: FilmGood<\/p>\n\n\n\n<p>Director: Luca Lucini<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-1024x576.jpg\" alt=\"\" data-id=\"4622\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4622\" class=\"wp-image-4622\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-1024x576.jpg\" alt=\"\" data-id=\"4623\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4623\" class=\"wp-image-4623\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_2-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-1024x576.jpg\" alt=\"\" data-id=\"4624\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4624\" class=\"wp-image-4624\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/GRAN_TENERONE_3-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Upj0nrsSYF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new spot, airing on all national networks in cuts of 30 &#8221;, 20 &#8221; and 15 &#8221;,&nbsp;&nbsp;introduces the new top-quality cooked ham from the Maestri nei Salumi. What makes it special is its intense, melt-in-the-mouth flavour, the result of respecting the natural rhythms of traditional practices. The film was conceived by the Armando Testa [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CASA MODENA RETURNS TO TV AND SERVES UP THE TASTE OF GRAN TENERONE AND THE ARMANDO TESTA GROUP - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/casa-modena-torna-in-tv-e-mette-in-tavola-il-gusto-di-gran-tenerone-e-del-gruppo-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"CASA MODENA RETURNS TO TV AND SERVES UP THE TASTE OF GRAN TENERONE AND THE ARMANDO TESTA GROUP - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new spot, airing on all national networks in cuts of 30 &#8221;, 20 &#8221; and 15 &#8221;,&nbsp;&nbsp;introduces the new top-quality cooked ham from the Maestri nei Salumi. 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