{"id":4640,"date":"2020-10-20T18:55:11","date_gmt":"2020-10-20T16:55:11","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/teneroni-e-parmareggio-insieme-per-la-merenda-piu-gustosa-divertente-e-premiata-ditalia-firma-la-campagna-il-gruppo-armando-testa\/"},"modified":"2020-10-21T17:48:22","modified_gmt":"2020-10-21T15:48:22","slug":"teneroni-e-parmareggio-insieme-per-la-merenda-piu-gustosa-divertente-e-premiata-ditalia-firma-la-campagna-il-gruppo-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/teneroni-e-parmareggio-insieme-per-la-merenda-piu-gustosa-divertente-e-premiata-ditalia-firma-la-campagna-il-gruppo-armando-testa\/","title":{"rendered":"TENERONI AND PARMAREGGIO TOGETHER FOR THE TASTIEST, MOST FUN AND MOST APPRECIATED SNACK IN ITALY. CAMPAIGN CREATED BY THE ARMANDO TESTA GROUP"},"content":{"rendered":"\n<p>The two leading brands in the snack sector, both part of the Bonterre group, have joined forces to implement a value strategy with the aim of confirming their brand identities and building up consumer loyalty.<\/p>\n\n\n\n<p>The Armando Testa Group won the pitch and from this collaboration, a fresh, light-hearted film has been created, which doesn\u2019t shy out of showing the appetizing appeal that distinguishes the goodness of the products.<\/p>\n\n\n\n<p>The 30 &#8221; cut has been on air since 18 October and with a memorable jingle it describes how much fun a snack with Teneroni and Parmareggio is. Not only is it&nbsp;&nbsp;delicious and easy to eat, it also gives you an instant present of a Minions spin top to collect, the game of the moment that\u2019s driving youngsters crazy.<\/p>\n\n\n\n<p>And that&#8217;s not all, the innovative long-term Premiatissimo Te promotional format has also a combined mechanism to attract multiple targets.<\/p>\n\n\n\n<p>In addition to the highly appealing Minions gift pack for the little ones, a daily Instant Win contest is planned with a HP notebook up for grabs every day and a Rush Collection of Kappa prizes to involve the whole family.<\/p>\n\n\n\n<p>Planning includes kids TV and web.<\/p>\n\n\n\n<p>Credits<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Creative director: Dario Anania<\/p>\n\n\n\n<p>Creative team: Cristina Macchi and Alice Franco<\/p>\n\n\n\n<p>Production Company: Film Good<\/p>\n\n\n\n<p>Director: Riccardo DigiacomoMusic: Oper\u00e0 Music<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/30_CASAMODENA_ONLINE_NOMIX.00_00_09_15.Still002-1024x576.jpg\" alt=\"\" data-id=\"4634\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4634\" class=\"wp-image-4634\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/30_CASAMODENA_ONLINE_NOMIX.00_00_09_15.Still002-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/30_CASAMODENA_ONLINE_NOMIX.00_00_09_15.Still002-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/30_CASAMODENA_ONLINE_NOMIX.00_00_09_15.Still002-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/30_CASAMODENA_ONLINE_NOMIX.00_00_09_15.Still002-696x392.jpg 696w, 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https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/30_CASAMODENA_ONLINE.00_00_00_12.Still004-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Bj_YhygcLM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The two leading brands in the snack sector, both part of the Bonterre group, have joined forces to implement a value strategy with the aim of confirming their brand identities and building up consumer loyalty. The Armando Testa Group won the pitch and from this collaboration, a fresh, light-hearted film has been created, which doesn\u2019t [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TENERONI AND PARMAREGGIO TOGETHER FOR THE TASTIEST, MOST FUN AND MOST APPRECIATED SNACK IN ITALY. 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