{"id":4663,"date":"2020-10-22T16:00:42","date_gmt":"2020-10-22T14:00:42","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/bionike-vola-insieme-alle-farfalle-della-nazionale-di-ginnastica-ritmica-nella-nuova-campagna-firmata-da-intesta\/"},"modified":"2020-10-23T16:28:10","modified_gmt":"2020-10-23T14:28:10","slug":"bionike-vola-insieme-alle-farfalle-della-nazionale-di-ginnastica-ritmica-nella-nuova-campagna-firmata-da-intesta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/bionike-vola-insieme-alle-farfalle-della-nazionale-di-ginnastica-ritmica-nella-nuova-campagna-firmata-da-intesta\/","title":{"rendered":"BIONIKE TAKES FLIGHT TOGETHER WITH THE BUTTERFLIES OF THE NATIONAL RHYTHMIC GYMNASTICS TEAM IN THE NEW CAMPAIGN CREATED BY INTESTA"},"content":{"rendered":"\n<p>The butterfly has always been a metaphor for rebirth, and it now becomes the symbol of pure beauty celebrating a merger of Cosmetics and Art.<\/p>\n\n\n\n<p>That\u2019s how InTesta, Armando Testa Group, wanted to imagine the new partnership between the BioNike brand, No. 1 in Dermo-cosmetics in pharmacies, and Italian National Rhythmic Gymnastics. This collaboration celebrates the 60th anniversary of the brand which is part of the Sodalis Group, and thanks to it a cross-media TV, print and digital campaign has been created.&nbsp;<\/p>\n\n\n\n<p>The stars of the BioNike campaign are Le Farfalle Azzurre&nbsp;(<em>the Blue Butterflies<\/em>), captained by the charismatic Alessia Maurelli. It conveys all the perfect harmony of Defence Color make-up: make-up as light and delicate as a flap of wings, but with&nbsp;&nbsp;high performance and extraordinary effective results.<\/p>\n\n\n\n<p>So, your skin feels as free as the flight of a butterfly, it\u2019s regenerated every day and vibrates with pure beauty. The athletes whirl among feather-light powders and fluids with grace and precision. At the end of the film the metaphor of the butterfly is revealed as it is amazingly recreated with the textures of BioNike make-up, a symbol of rebirth for the skin.<\/p>\n\n\n\n<p>The union between BioNike, Beauty Partner since 2020,&nbsp;&nbsp;and the Italian Gymnastics Federation, also comes to life in the photo shoot. The champions of the National Team and individual athletes are portrayed in surprising technical poses inspired by the textures of the most loved BioNike dermo-cosmetic products.<\/p>\n\n\n\n<p>The campaign is on air until December on all major broadcasters, on digital channels and in women&#8217;s weekly and monthly magazines.<\/p>\n\n\n\n<p>Credits<\/p>\n\n\n\n<p>Agency: InTesta &#8211;&nbsp;Armando Testa Group<\/p>\n\n\n\n<p>Creative Director: Paolo Cremonesi<\/p>\n\n\n\n<p>Creative Team: Delia Laviola, Patrizia Massarenti&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Production Company.: Albatros Film<\/p>\n\n\n\n<p>Director: Davide Bedoni<\/p>\n\n\n\n<p>Photographer: Gabriele Inzaghi<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"562\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-1024x562.jpg\" alt=\"\" data-id=\"4657\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4657\" class=\"wp-image-4657\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-1024x562.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-800x439.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-768x422.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-696x382.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-1068x587.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-765x420.jpg 765w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-1920x1055.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_1-1320x725.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"561\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-1024x561.jpg\" alt=\"\" data-id=\"4658\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4658\" class=\"wp-image-4658\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-1024x561.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-800x438.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-768x421.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-696x381.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-1068x585.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-766x420.jpg 766w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-1920x1052.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_2-1320x723.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-1024x577.jpg\" alt=\"\" data-id=\"4659\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4659\" class=\"wp-image-4659\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-1024x577.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-746x420.jpg 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-1920x1081.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/Frame_3-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/yjexQ1nedtQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The butterfly has always been a metaphor for rebirth, and it now becomes the symbol of pure beauty celebrating a merger of Cosmetics and Art. That\u2019s how InTesta, Armando Testa Group, wanted to imagine the new partnership between the BioNike brand, No. 1 in Dermo-cosmetics in pharmacies, and Italian National Rhythmic Gymnastics. This collaboration celebrates [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIONIKE TAKES FLIGHT TOGETHER WITH THE BUTTERFLIES OF THE NATIONAL RHYTHMIC GYMNASTICS TEAM IN THE NEW CAMPAIGN CREATED BY INTESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/bionike-vola-insieme-alle-farfalle-della-nazionale-di-ginnastica-ritmica-nella-nuova-campagna-firmata-da-intesta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BIONIKE TAKES FLIGHT TOGETHER WITH THE BUTTERFLIES OF THE NATIONAL RHYTHMIC GYMNASTICS TEAM IN THE NEW CAMPAIGN CREATED BY INTESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The butterfly has always been a metaphor for rebirth, and it now becomes the symbol of pure beauty celebrating a merger of Cosmetics and Art. That\u2019s how InTesta, Armando Testa Group, wanted to imagine the new partnership between the BioNike brand, No. 1 in Dermo-cosmetics in pharmacies, and Italian National Rhythmic Gymnastics. 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