{"id":4694,"date":"2020-10-29T17:00:17","date_gmt":"2020-10-29T16:00:17","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/yamaha-motor-europe-riscrive-il-dark-side-of-japan-con-armando-testa\/"},"modified":"2020-10-30T16:08:23","modified_gmt":"2020-10-30T15:08:23","slug":"yamaha-motor-europe-riscrive-il-dark-side-of-japan-con-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/yamaha-motor-europe-riscrive-il-dark-side-of-japan-con-armando-testa\/","title":{"rendered":"YAMAHA MOTOR EUROPE REWRITES THE  DARK SIDE OF JAPAN WITH ARMANDO TESTA"},"content":{"rendered":"\n<p>After running for seven years the time has come for the Dark Side of Japan from Yamaha Motor Europe to get a restyling. We\u2019re talking about the most famous segment from the Japanese manufacturer which includes models such as the MT, hyper naked urban whose main features are the super responsive engines, attractive design and great agility.<\/p>\n\n\n\n<p>The Armando Testa agency tells us all, with a new campaign featuring a radical evolution, yet still maintaining the dark soul.<\/p>\n\n\n\n<p>This change of style is first and foremost a reflection of the new design of the new MT, more elegant and minimalist in shape compared to previous, more angular and robotic generations.<\/p>\n\n\n\n<p>The change might alter the shape, but not the substance: this more mature style responds to the evolution of the reference target for the product.<\/p>\n\n\n\n<p>The first campaign to be released, \u201cNuova MT-09. A new power from the darkness\u201d marks the launch of the new communication for this segment and describes the birth and transformation of this vibrant dark energy that brings the new Dark Side of Japan to life.<\/p>\n\n\n\n<p>The ad, which has been online since 27 October, was produced by Little Bull Studios directed by the duo DI\u2022AL with visionary photography by Diego Indraccolo. Costumes were created by Kay Korsh with input from Keko Hainswheeler, the costume designer who has created outfits for celebrities such as Lady Gaga, Madonna, Pink and Skunk Anansie.<\/p>\n\n\n\n<p>But this is just the first ride on this new communication path.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p><strong>Agency:<\/strong>&nbsp;Armando Testa Group<\/p>\n\n\n\n<p><strong>Creative direction:<\/strong>&nbsp;Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n<p><strong>Creative team:<\/strong>&nbsp;Sebastien Sardet, Lorenzo Blangiardo, Andrea Dell\u2019Osa.<\/p>\n\n\n\n<p><strong>Production company:<\/strong>&nbsp;Little Bull Studios<\/p>\n\n\n\n<p><strong>Direction:<\/strong>&nbsp;DI\u2219AL<\/p>\n\n\n\n<p><strong>Director of photography:<\/strong>&nbsp;Diego Indraccolo<\/p>\n\n\n\n<p><strong>CGI and color correction:<\/strong>&nbsp;BAND<\/p>\n\n\n\n<p><strong>Music:<\/strong>&nbsp;XZN Sound &#8211; Sarah Eisenfisz<\/p>\n\n\n\n<p><strong>SFX:<\/strong>&nbsp;Guido Smider<\/p>\n\n\n\n<p><strong>Photographer:&nbsp;<\/strong>Marco Campelli<\/p>\n\n\n\n<p><strong>Photo post-production:&nbsp;<\/strong>Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"450\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1.jpg\" alt=\"\" data-id=\"4682\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4682\" class=\"wp-image-4682\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1.jpg 640w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1-597x420.jpg 597w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"467\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-1024x467.jpg\" alt=\"\" data-id=\"4683\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4683\" class=\"wp-image-4683\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-1024x467.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-800x365.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-768x351.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-696x318.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-1068x488.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-920x420.jpg 920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"461\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-1024x461.jpg\" alt=\"\" data-id=\"4684\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4684\" class=\"wp-image-4684\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-1024x461.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-800x360.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-768x346.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-696x313.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-1068x481.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-933x420.jpg 933w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"503\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-1024x503.jpg\" alt=\"\" data-id=\"4685\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4685\" class=\"wp-image-4685\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-1024x503.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-800x393.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-768x377.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-324x160.jpg 324w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-533x261.jpg 533w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-696x342.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-1068x525.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-855x420.jpg 855w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4.jpg 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/TUQNl45Hzbo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After running for seven years the time has come for the Dark Side of Japan from Yamaha Motor Europe to get a restyling. We\u2019re talking about the most famous segment from the Japanese manufacturer which includes models such as the MT, hyper naked urban whose main features are the super responsive engines, attractive design and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YAMAHA MOTOR EUROPE REWRITES THE DARK SIDE OF JAPAN WITH ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-riscrive-il-dark-side-of-japan-con-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"YAMAHA MOTOR EUROPE REWRITES THE DARK SIDE OF JAPAN WITH ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"After running for seven years the time has come for the Dark Side of Japan from Yamaha Motor Europe to get a restyling. 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