{"id":4827,"date":"2020-11-30T15:00:30","date_gmt":"2020-11-30T14:00:30","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/"},"modified":"2020-11-30T18:25:37","modified_gmt":"2020-11-30T17:25:37","slug":"il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/","title":{"rendered":"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY&#8217;S E-COMMERCE MORE THAN TRIPLED AND  VOLUME OF ONLINE ORDERS MORE THAN TRIPLED"},"content":{"rendered":"\n<p>MediaWorld,&nbsp;leader in Italy in the distribution of electronic goods and part of the international group MediaMarktSaturn Retail Group, saw Black Friday 2020 close recording a significant increase in all channels, confirming its position as market leader.<\/p>\n\n\n\n<p>The promotion was a success both in-store and online. e-commerce recorded record results.&nbsp;&nbsp;In the three weeks of Black Friday, MediaWorld saw visits to its site more than triple. This led to a considerable increase in the number of orders, up more than 260% compared to previous Black Friday.&nbsp;<\/p>\n\n\n\n<p>In stores obliged to close over the weekend in line with the current government decree, (DPCM), MediaWorld decided to provide their clients with an in-store telephone service so that products could be ordered.&nbsp;<\/p>\n\n\n\n<p><em>\u201cThis year MediaWord decided to give customers a longer Black Friday to satisfy the needs of Italians and to give them more time to buy online or in-store in complete safety. The results show that our multichannel strategy has paid off, as has our commitment to being a reference point for our customers, since we can offer products for all needs, services, consultancy, presence throughout Italy and e-commerce.\u201d says&nbsp;<\/em><strong>Luca Bradaschia, CEO of MediaWorld Italia<\/strong>.<em>&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>As by now tradition demands the Black Friday period ends today, 30 November with&nbsp;<strong>Cyber Monday<\/strong>, with lots of new promotions reserved for the online sales. From tomorrow there will be further promotions in the run up to Christmas.<\/p>\n\n\n\n<p>On the occasion of Cyber Monday, the company has launched a new episode starring Elio e le Storie Tese, on behalf of their company and label Hukapan srl, which owns all the rights of the group. After the three episodes of the advertising campaign dedicated tonBlack Friday, which was created and produced by <strong>Armando Testa<\/strong>, where the group starred in hilarious gags, they are now trying to interpret a crew of trap artists in the new ad airing on radio and TV,<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/KrERW5FwYGI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>CREDITS<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Agency:<\/strong>&nbsp;Armando Testa Group<\/p>\n\n\n\n<p><strong>Creative direction:<\/strong>&nbsp;Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p><strong>Creative team:<\/strong>&nbsp;Andrea Dell\u2019Osa, Lorenzo Blangiardo<\/p>\n\n\n\n<p><strong>Production Company:<\/strong>&nbsp;Little Bull Studios<\/p>\n\n\n\n<p><strong>Director:\u00a0<\/strong>Augusto Storero<\/p>\n\n\n\n<p><strong>Post Production:<\/strong>\u00a0Band<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"277\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CyberMonday-LP-BB-Desk-1024x277.jpg\" alt=\"\" data-id=\"4823\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4823\" class=\"wp-image-4823\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CyberMonday-LP-BB-Desk-1024x277.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CyberMonday-LP-BB-Desk-800x216.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CyberMonday-LP-BB-Desk-768x208.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CyberMonday-LP-BB-Desk-696x188.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CyberMonday-LP-BB-Desk-1068x289.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CyberMonday-LP-BB-Desk.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"933\" height=\"615\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY.jpg\" alt=\"\" data-id=\"4824\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4824\" class=\"wp-image-4824\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY.jpg 933w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY-800x527.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY-768x506.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY-696x459.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY-637x420.jpg 637w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>MediaWorld,&nbsp;leader in Italy in the distribution of electronic goods and part of the international group MediaMarktSaturn Retail Group, saw Black Friday 2020 close recording a significant increase in all channels, confirming its position as market leader. The promotion was a success both in-store and online. e-commerce recorded record results.&nbsp;&nbsp;In the three weeks of Black Friday, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY&#039;S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY&#039;S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"MediaWorld,&nbsp;leader in Italy in the distribution of electronic goods and part of the international group MediaMarktSaturn Retail Group, saw Black Friday 2020 close recording a significant increase in all channels, confirming its position as market leader. The promotion was a success both in-store and online. e-commerce recorded record results.&nbsp;&nbsp;In the three weeks of Black Friday, [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/\",\"name\":\"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY'S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2020-11-30T14:00:30+00:00\",\"dateModified\":\"2020-11-30T17:25:37+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY&#8217;S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY'S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/","twitter_card":"summary_large_image","twitter_title":"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY'S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED - AT News Room","twitter_description":"MediaWorld,&nbsp;leader in Italy in the distribution of electronic goods and part of the international group MediaMarktSaturn Retail Group, saw Black Friday 2020 close recording a significant increase in all channels, confirming its position as market leader. The promotion was a success both in-store and online. e-commerce recorded record results.&nbsp;&nbsp;In the three weeks of Black Friday, [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/11\/CYBERMONDAY.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/","url":"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/","name":"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY'S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2020-11-30T14:00:30+00:00","dateModified":"2020-11-30T17:25:37+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-di-mediaworld-oltre-260-negli-ordini-on-line-piu-che-triplicate-le-visite-alle-commerce-dellazienda-e-piu-che-triplicato-il-volume-degli-ordini-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"MEDIAWORLD\u2019S BLACK FRIDAY: MORE THAN +260% IN ONLINE ORDERS. VISITS TO THE COMPANY&#8217;S E-COMMERCE MORE THAN TRIPLED AND VOLUME OF ONLINE ORDERS MORE THAN TRIPLED"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/4827\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=4827"}],"version-history":[{"count":2,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/4827\/revisions\/"}],"predecessor-version":[{"id":4831,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/4827\/revisions\/4831\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/4829\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=4827"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=4827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}