{"id":4848,"date":"2020-12-02T17:00:04","date_gmt":"2020-12-02T16:00:04","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/con-yamaha-motor-europe-e-il-gruppo-armando-testa-girare-la-citta-non-e-mai-stato-cosi-facile\/"},"modified":"2020-12-03T17:35:41","modified_gmt":"2020-12-03T16:35:41","slug":"con-yamaha-motor-europe-e-il-gruppo-armando-testa-girare-la-citta-non-e-mai-stato-cosi-facile","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/con-yamaha-motor-europe-e-il-gruppo-armando-testa-girare-la-citta-non-e-mai-stato-cosi-facile\/","title":{"rendered":"RIDING AROUND THE CITY HAS NEVER BEEN SO EASY WITH YAMAHA MOTOR EUROPE AND THE ARMANDO TESTA GROUP"},"content":{"rendered":"\n<p>Sporty design and urban attitude, great performance with really low fuel consumption: that\u2019s&nbsp;<strong>Yamaha\u2019s new NMAX125.<\/strong><\/p>\n\n\n\n<p>Ease of driving coupled with a range of features make it the perfect scooter to tackle city traffic and move around in total safety and comfort.<\/p>\n\n\n\n<p>That\u2019s what the new online and press campaign created by&nbsp;<strong>Armando Testa&nbsp;<\/strong>highlights<strong>.<\/strong><\/p>\n\n\n\n<p>With a long ride through the city we discover the perfect harmony between the city and the NMAX 125.<strong>&nbsp;&#8220;One with the city&#8221;<\/strong>&nbsp;extols the campaign claim.<\/p>\n\n\n\n<p>It is the city itself that actually lets us see the features of this scooter which make it the ideal companion for a city: to mention just few, Traction Control and Start&amp;Stop to make sure everything is under control, Bluetooth connectivity to stay connected and informed wherever you are.<\/p>\n\n\n\n<p>Another newcomer is the new&nbsp;<strong>D&#8217;elight<\/strong>, one of the lightest and most compact models in this category.<\/p>\n\n\n\n<p>Cool, easy to handle,&nbsp;ample under-seat storage, easy to drive and to park, D&#8217;elight is the scooter created for anyone who loves to nip around the city in a totally light and smart way.<\/p>\n\n\n\n<p><strong>&#8220;Move light&#8221;<\/strong>&nbsp;is the campaign claim, a video strategy, also created by Armando Testa. It makes it clear that with D&#8217;elight the city is completely in our hands.&nbsp;<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Creative Direction: Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n<p>Creative team: Laura Sironi, Maria Meioli<\/p>\n\n\n\n<p>Production company: Little Bull Studios<\/p>\n\n\n\n<p>Director: DI-AL<\/p>\n\n\n\n<p>Dop: Diego Indraccolo<\/p>\n\n\n\n<p>Colour correction and post production: BAND<\/p>\n\n\n\n<p>Photography: Marco Campelli<\/p>\n\n\n\n<p>Photo post production: Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/NMAX-WEB-KV.jpeg\" alt=\"\" data-id=\"4835\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4835\" class=\"wp-image-4835\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/DELIGHT-WEB-KV.jpeg\" alt=\"\" data-id=\"4834\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4834\" class=\"wp-image-4834\"\/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/QICRwkBo0t8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/YrO8Vzy7Gm0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sporty design and urban attitude, great performance with really low fuel consumption: that\u2019s&nbsp;Yamaha\u2019s new NMAX125. Ease of driving coupled with a range of features make it the perfect scooter to tackle city traffic and move around in total safety and comfort. That\u2019s what the new online and press campaign created by&nbsp;Armando Testa&nbsp;highlights. With a long [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RIDING AROUND THE CITY HAS NEVER BEEN SO EASY WITH YAMAHA MOTOR EUROPE AND THE ARMANDO TESTA GROUP - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/con-yamaha-motor-europe-e-il-gruppo-armando-testa-girare-la-citta-non-e-mai-stato-cosi-facile\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"RIDING AROUND THE CITY HAS NEVER BEEN SO EASY WITH YAMAHA MOTOR EUROPE AND THE ARMANDO TESTA GROUP - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Sporty design and urban attitude, great performance with really low fuel consumption: that\u2019s&nbsp;Yamaha\u2019s new NMAX125. 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