{"id":4874,"date":"2020-12-09T18:01:01","date_gmt":"2020-12-09T17:01:01","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/che-chicchi-di-riso-con-riso-gallo-e-armando-testa\/"},"modified":"2020-12-10T18:39:56","modified_gmt":"2020-12-10T17:39:56","slug":"che-chicchi-di-riso-con-riso-gallo-e-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/che-chicchi-di-riso-con-riso-gallo-e-armando-testa\/","title":{"rendered":"WHAT GRAINS OF RICE, WITH RISO GALLO AND ARMANDO TESTA"},"content":{"rendered":"\n<p>The new ad for Riso Gallo, created by Armando Testa is now on air. It is dedicated to Riserva Gallo Carnaroli and Arborio, the Premium line of rice for risottos, which is unique thanks to the traditional stone husking.<\/p>\n\n\n\n<p>The TV ad, rotating in cuts of 20\u201d and 15\u201d, forms part of the classic Riso Gallo format: light hearted animation starring the legendary Gallo as a testimonial and on this occasion, he plays the role of leading expert on how rice is processed.<\/p>\n\n\n\n<p>With his shrill opening exchange reminding us of a \u201cChicchirich\u00ec!\u201d, he immediately shows us the amazing quality of the grains of rice in Riserva Gallo: only Arborio and Carnaroli grown in Italy and made even more special thanks to the \u201cstone husking\u201d process, the delicate pressure on the grains, done in a traditional way.<\/p>\n\n\n\n<p>With just a few lines and simple but precise moves the Gallo conveys the excellence of the product, the skilful care and attention in processing it and the extraordinary results in the kitchen where its full potential is revealed: the very best 100% Italian rice, you can use to prepare top quality risotto but also for all those recipes which are typical of Italian tradition.&nbsp;<\/p>\n\n\n\n<p>The ad &#8211; on air from 5 December to 2 January &#8211; is planned on some of the main TV broadcasters with a strong impact particularly during the run up to Christmas.<\/p>\n\n\n\n<p>Credits<\/p>\n\n\n\n<p>Creative Direction: Michele Mariani&nbsp;<\/p>\n\n\n\n<p>Creative team: Dario D\u2019Angelo e Daniele Bona<\/p>\n\n\n\n<p>Production Company: Little Bull Studios<\/p>\n\n\n\n<p>Gallo animation: H7-25 Studio<\/p>\n\n\n\n<p>Voice of the Gallo: Paolo de Santis<\/p>\n\n\n\n<p>Media Planning: Asset Media<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"581\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-1024x581.jpg\" alt=\"\" data-id=\"4868\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4868\" class=\"wp-image-4868\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-1024x581.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-800x454.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-768x436.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-696x395.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-1068x606.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-740x420.jpg 740w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-1920x1089.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame1-1-1320x749.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"578\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-1024x578.jpg\" alt=\"\" data-id=\"4869\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4869\" class=\"wp-image-4869\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-1024x578.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-696x393.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-1068x602.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-745x420.jpg 745w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-1920x1083.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame2-1-1320x744.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"578\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-1024x578.jpg\" alt=\"\" data-id=\"4870\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4870\" class=\"wp-image-4870\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-1024x578.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-800x451.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-768x433.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-696x393.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-1068x602.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-745x420.jpg 745w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-1920x1083.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame3-1-1320x744.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-1024x576.jpg\" alt=\"\" data-id=\"4871\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4871\" class=\"wp-image-4871\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-746x420.jpg 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-1920x1080.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/frame4-1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ASHEwmG4t3U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new ad for Riso Gallo, created by Armando Testa is now on air. It is dedicated to Riserva Gallo Carnaroli and Arborio, the Premium line of rice for risottos, which is unique thanks to the traditional stone husking. The TV ad, rotating in cuts of 20\u201d and 15\u201d, forms part of the classic Riso [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WHAT GRAINS OF RICE, WITH RISO GALLO AND ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/che-chicchi-di-riso-con-riso-gallo-e-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"WHAT GRAINS OF RICE, WITH RISO GALLO AND ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new ad for Riso Gallo, created by Armando Testa is now on air. It is dedicated to Riserva Gallo Carnaroli and Arborio, the Premium line of rice for risottos, which is unique thanks to the traditional stone husking. 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