{"id":4911,"date":"2021-01-25T17:54:57","date_gmt":"2021-01-25T16:54:57","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/mediamarkt-e-il-gruppo-armando-testa-portano-la-m-di-mediaworld-in-tutta-europa\/"},"modified":"2021-01-28T16:40:11","modified_gmt":"2021-01-28T15:40:11","slug":"mediamarkt-e-il-gruppo-armando-testa-portano-la-m-di-mediaworld-in-tutta-europa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/mediamarkt-e-il-gruppo-armando-testa-portano-la-m-di-mediaworld-in-tutta-europa\/","title":{"rendered":"MEDIAMARKT AND THE ARMANDO TESTA GROUP TAKE MEDIAWORLD\u2019S  \u201cM\u201d TO THE WHOLE OF EUROPE"},"content":{"rendered":"\n<p>It\u2019s happened again. After conquering the Italian market, the&nbsp;<strong>MediaWorld&nbsp;<\/strong>campaign<strong>&nbsp;\u201cFatto apposta per me\u201d (Just Made For Me),&nbsp;<\/strong>created by Armando Testa in 2019, has been declared a winner by the German mother company MediaMarkt. After a pitch involving all the group\u2019s local agencies, they decided to adopt it in another 5 European countries, and make the Italian agency the hub for MediaMarkt communication, both corporate and promotional.<\/p>\n\n\n\n<p>This case history shows that a campaign with a unique, distinction visual subtlety which enhances the brand can be effective universally irrespective of the reference market.<\/p>\n\n\n\n<p>The technology that becomes part of people\u2019s lives recognised with the shape of the red \u201cM\u201d of MediaMarkt is an image in perfect Armando Testa style, which stays in your mind: the results of the Italian campaign, reaching 100% brand linkage, prove just that and now it is ready to create the same awareness in foreign markets too.&nbsp;<\/p>\n\n\n\n<p>To the notes of&nbsp;<strong>\u201cWhat a Wonderful World\u201d&nbsp;<\/strong>the campaign has aired in Germany, Poland, Switzerland, Spain and Portugal the first date was dedicated to Christmas, followed up in January with a corporate ad.<\/p>\n\n\n\n<p>The concept&nbsp;<strong>\u201cJust Made For Me\u201d&nbsp;<\/strong>has been developed for all media: TV, press, pop, radio, digital and social.<\/p>\n\n\n\n<p>The creativity, as always created by Armando Testa, has been enhanced with new scenes, directed by Edoardo Lugari, to expand the universe of products and services offered by MediaMarkt even more.&nbsp;<\/p>\n\n\n\n<p>This time too, the production was entirely managed by Little Bull Studios.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Agency:&nbsp;<\/strong>Armando Testa Group<\/p>\n\n\n\n<p><strong>Creative direction:&nbsp;<\/strong>Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p><strong>Creative team:&nbsp;<\/strong>Andrea Dell\u2019Osa, Lorenzo Blangiardo<\/p>\n\n\n\n<p><strong>Production Company:&nbsp;<\/strong>Little Bull Studios<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"741\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-1024x741.jpeg\" alt=\"\" data-id=\"4908\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4908\" class=\"wp-image-4908\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-1024x741.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-800x579.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-768x556.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-324x235.jpeg 324w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-696x504.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-1068x773.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3-581x420.jpeg 581w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_3.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1020\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-1020x768.jpeg\" alt=\"\" data-id=\"4907\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4907\" class=\"wp-image-4907\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-1020x768.jpeg 1020w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-797x600.jpeg 797w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-768x578.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-80x60.jpeg 80w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-696x524.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-1068x804.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2-558x420.jpeg 558w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_2.jpeg 1275w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1-1024x682.jpeg\" alt=\"\" data-id=\"4906\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4906\" class=\"wp-image-4906\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1-1024x682.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1-800x533.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1-768x512.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1-696x464.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1-1068x712.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1-630x420.jpeg 630w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/01\/MM_1.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/1r8JtSNV1-Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s happened again. After conquering the Italian market, the&nbsp;MediaWorld&nbsp;campaign&nbsp;\u201cFatto apposta per me\u201d (Just Made For Me),&nbsp;created by Armando Testa in 2019, has been declared a winner by the German mother company MediaMarkt. After a pitch involving all the group\u2019s local agencies, they decided to adopt it in another 5 European countries, and make the Italian [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MEDIAMARKT AND THE ARMANDO TESTA GROUP TAKE MEDIAWORLD\u2019S \u201cM\u201d TO THE WHOLE OF EUROPE - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/mediamarkt-e-il-gruppo-armando-testa-portano-la-m-di-mediaworld-in-tutta-europa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"MEDIAMARKT AND THE ARMANDO TESTA GROUP TAKE MEDIAWORLD\u2019S \u201cM\u201d TO THE WHOLE OF EUROPE - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"It\u2019s happened again. After conquering the Italian market, the&nbsp;MediaWorld&nbsp;campaign&nbsp;\u201cFatto apposta per me\u201d (Just Made For Me),&nbsp;created by Armando Testa in 2019, has been declared a winner by the German mother company MediaMarkt. 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