{"id":4933,"date":"2021-02-02T17:54:16","date_gmt":"2021-02-02T16:54:16","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/lines-e-armando-testa-insieme-per-fare-scoprire-a-tutte-le-donne-la-freshness-routine-di-una-lady\/"},"modified":"2021-02-03T18:17:17","modified_gmt":"2021-02-03T17:17:17","slug":"lines-e-armando-testa-insieme-per-fare-scoprire-a-tutte-le-donne-la-freshness-routine-di-una-lady","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lines-e-armando-testa-insieme-per-fare-scoprire-a-tutte-le-donne-la-freshness-routine-di-una-lady\/","title":{"rendered":"LINES AND ARMANDO TESTA TOGETHER LET ALL WOMEN  DISCOVER A LADY\u2019S FRESHNESS ROUTINE"},"content":{"rendered":"\n<p>Beauty routine, skin care routine, fitness routine\u2026 There are lots of ways for a woman to feel fresh every day but what does a real Lady do to make sure of her intimate freshness?<\/p>\n\n\n\n<p>Simple\u2026 follow a Freshness Routine!<\/p>\n\n\n\n<p>These are the words from Justine Mattera, Roberta Scagnolari, Elisa d\u2019Ospina and Jennifer dalla Zorza, the four influencers championing freshness that Lines has chosen as the stars of its new &#8220;Lady Freshness Routine&#8221; campaign.<\/p>\n\n\n\n<p>The social media operation was created the aim of educating consumers to take care of their intimate freshness \u2013 to complete the beauty and well-being routine every woman performs every day to feel her best. It also aims to overcome the stereotype that a woman\u2019s freshness and vitality fades as time passes and perhaps with age.<\/p>\n\n\n\n<p>The four ambassadors have taken on the roles of Lady Wellness, Lady Beauty, Lady Fashion and Lady Glam respectively because of their passions, and they show that to protect your freshness every day, all you have to do is take care of different aspects of your well-being &#8211; such as sport, skin care, style and femininity. But above all adopt the good habit of wearing the panty protector every day that makes you feel safe from all kinds of small unexpected leaks: Lines intervallo Lady.<\/p>\n\n\n\n<p>The new totally digital campaign was created by the Armando Testa agency, and it includes a launch video, a series of fun and light-hearted clips and tips where the four Ladies use their channels to tell their followers their tricks and give some advice in an intimate and confidential way about how to always feel fresh, even after a busy day and\u2026 maybe with a romantic evening in sight.<\/p>\n\n\n\n<p>The campaign was planned by Media Italia, and it is online from February until spring when the latest video contents will be released.&nbsp;<\/p>\n\n\n\n<p><strong>Credits<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Team Marketing Fater \u2013 Lines<\/p>\n\n\n\n<p>\u2022 General Manager, Marketing and Digital Director: Antonio Fazzari<\/p>\n\n\n\n<p>\u2022 Associate Marketing Manager: Ione Volpe<\/p>\n\n\n\n<p>\u2022 Marketing Manager: Lina D\u2019Alberto&nbsp;<\/p>\n\n\n\n<p>\u2022 Brand Manager: Silvia Fracassi &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p>&nbsp;Agency: Armando Testa Group<\/p>\n\n\n\n<ul><li>Creative directors: Georgia Ferraro and Nicola Cellemme<\/li><li>Creative team: Chiara Panattoni, Carlotta Gilardi<\/li><\/ul>\n\n\n\n<p>Production company: Think Cattleya<\/p>\n\n\n\n<p>Director: Alex Avella<\/p>\n\n\n\n<p>Dop: Luigi Zoner<\/p>\n\n\n\n<p>Media Centre: Media Italia<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"574\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/02\/Schermata-2021-01-27-alle-14.50.55-1024x574.jpg\" alt=\"\" data-id=\"4928\" 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Simple\u2026 follow a Freshness Routine! These are the words from Justine Mattera, Roberta Scagnolari, Elisa d\u2019Ospina and Jennifer dalla Zorza, the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LINES AND ARMANDO TESTA TOGETHER LET ALL WOMEN DISCOVER A LADY\u2019S FRESHNESS ROUTINE - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lines-e-armando-testa-insieme-per-fare-scoprire-a-tutte-le-donne-la-freshness-routine-di-una-lady\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LINES AND ARMANDO TESTA TOGETHER LET ALL WOMEN DISCOVER A LADY\u2019S FRESHNESS ROUTINE - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Beauty routine, skin care routine, fitness routine\u2026 There are lots of ways for a woman to feel fresh every day but what does a real Lady do to make sure of her intimate freshness? 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