{"id":5015,"date":"2021-03-08T15:22:05","date_gmt":"2021-03-08T14:22:05","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/per-la-giornata-internazionale-della-donna-lines-e-armando-testa-dimostrano-che-la-solidarieta-femminile-esiste-e-puo-fare-grandi-cose\/"},"modified":"2021-03-09T12:42:31","modified_gmt":"2021-03-09T11:42:31","slug":"per-la-giornata-internazionale-della-donna-lines-e-armando-testa-dimostrano-che-la-solidarieta-femminile-esiste-e-puo-fare-grandi-cose","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/per-la-giornata-internazionale-della-donna-lines-e-armando-testa-dimostrano-che-la-solidarieta-femminile-esiste-e-puo-fare-grandi-cose\/","title":{"rendered":"FOR INTERNATIONAL WOMEN’S DAY LINES AND ARMANDO TESTA SHOW WOMEN’S SOLIDARITY EXITS AND CAN DO GREAT THINGS"},"content":{"rendered":"\n

Whoever said that women don\u2019t know how to form a team, that they\u2019re always competing against each other and that it\u2019s in their nature to be envious of one another? We\u2019ve had enough of these stereotypes.<\/p>\n\n\n\n

Lines<\/strong> is communicating again together with the Armando Testa Group <\/strong>on the occasion of 8th March to encourage women to step up beating the prejudice that depicts them as unable to offer mutual support and actually showing the opposite – when united, they can be a real powerhouse.<\/p>\n\n\n\n

A new TV and social campaign, planned by Media Italia<\/strong>, will be on air during the week of International Women\u2019s Day<\/strong>. It makes viewers reflect on the theme of female solidarity but above all it announces the launch of \u201cDonne per le Donne\u201d, (Women for Women)<\/em> <\/strong>a special social initiative which means women can help other women in difficulty when they make a purchase.<\/p>\n\n\n\n

This appeal for female bonding is also echoed by Emma Marrone,<\/strong> sponsor of the Lines \u00e8 campaign #UnPassoAvanti<\/strong> (A step forward) <\/em><\/strong>and ambassador of the fight against gender stereotypes undertaken by Lines. The singer will take part in the operation with a real \u201ccall to arms\u201d addressed to all her fans by way of her social channels: the more women learn about the initiative and take part, the more surprising the results will be.<\/p>\n\n\n\n

What does \u201cDonne per le donne\u201d? (Women for women)<\/em> consist of? For every pack of Lines purchased, the consumer can contribute to donating sanitary protection to WeWorld non-profit<\/strong> which will then handle distribution to disadvantaged women. 
Taking part is easy: just go to the lines.it<\/a>  site and add the code you find on each pack of Lines to make a little gesture that can make a big difference.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Team Marketing Fater \u2013 Lines<\/p>\n\n\n\n

\u2022 General Manager, Marketing and Digital Director: Antonio Fazzari<\/p>\n\n\n\n

\u2022 Associate Marketing Director: Ione Volpe<\/p>\n\n\n\n

\u2022 Marketing Manager: Mariaelena D\u2019Ippolito  <\/p>\n\n\n\n

\u2022 Assistant Brand Manager: Benedetto Gazzara                                           <\/p>\n\n\n\n

 Agency: Gruppo Armando Testa<\/p>\n\n\n\n

Creative direction: Georgia Ferraro and Nicola Cellemme<\/p>\n\n\n\n

Creative team: Carlotta Gilardi, Chiara Panattoni<\/p>\n\n\n\n

Production company: Think Cattleya<\/p>\n\n\n\n

Director: Francesco Calabrese<\/p>\n\n\n\n

Dop: Giuseppe Favale<\/p>\n\n\n\n

Post Production: Little Bull Studios<\/p>\n\n\n\n

Media Centre: Media Italia\u00a0<\/p>\n\n\n\n