{"id":5024,"date":"2021-03-09T16:11:09","date_gmt":"2021-03-09T15:11:09","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/yamaha-motor-europe-e-armando-testa-celebrano-insieme-un-viaggio-lungo-otto-generazioni-con-il-lancio-del-nuovo-tmax-20th-anniversary\/"},"modified":"2021-03-10T15:35:20","modified_gmt":"2021-03-10T14:35:20","slug":"yamaha-motor-europe-e-armando-testa-celebrano-insieme-un-viaggio-lungo-otto-generazioni-con-il-lancio-del-nuovo-tmax-20th-anniversary","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/yamaha-motor-europe-e-armando-testa-celebrano-insieme-un-viaggio-lungo-otto-generazioni-con-il-lancio-del-nuovo-tmax-20th-anniversary\/","title":{"rendered":"YAMAHA MOTOR EUROPE AND ARMANDO TESTA CELEBRATE TOGETHER A JOURNEY LASTING EIGHT GENERATIONS WITH THE LAUNCH OF THE NEW TMAX 20th ANNIVERSARY"},"content":{"rendered":"\n<p>Yamaha Motor Europe&nbsp;is launching an exclusive special edition of just 560 examples, made even more exclusive since they can be bought exclusively online to celebrate the 20<sup>th<\/sup>&nbsp;anniversary of when the first TMAX was brought out.&nbsp;<\/p>\n\n\n\n<p>That\u2019s how the TMAX 20th Anniversary came to life: the undisputed king of maxi sporty scooters in a special edition representing the max of its evolution. \u201cMAX&nbsp;Evolution&#8221;, declares the payoff of the campaign which once again was created by Armando Testa. It\u2019s a visual representation of the evolutionary course which has lasted a whole eight generations. &nbsp;And generation after generation, edition after edition we see the body of the TMAX change and evolve to finally reveal the latest incredible model.&nbsp;<\/p>\n\n\n\n<p>There are lots of exclusive features for fans of the&nbsp;TMAX to admire: dedicated colours and graphics, carbon inserts, bronze wheels and top-class technology onboard.&nbsp;<\/p>\n\n\n\n<p>The touch point campaign, preceded by a video teaser, includes cuts of 90&#8243; and 30\u201d.&nbsp;&nbsp;It was produced by the in-house production company Little Bull Studios.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Executive creative direction: Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n<p>Creative team: Laura Sironi, Maria Meioli<\/p>\n\n\n\n<p>Production Company: Little Bull Studios<\/p>\n\n\n\n<p>Director: DI: AL<\/p>\n\n\n\n<p>Dop: Diego Indraccolo<\/p>\n\n\n\n<p>Photography: Marco Campelli<\/p>\n\n\n\n<p>Colour correction and post production: BAND<\/p>\n\n\n\n<p>Photo post production: Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n<p>Music and SFX: Guido Smider<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/03\/TMAX-WEB-KV.jpg\" alt=\"\" class=\"wp-image-5020\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/4lxvds_wtj4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe&nbsp;is launching an exclusive special edition of just 560 examples, made even more exclusive since they can be bought exclusively online to celebrate the 20th&nbsp;anniversary of when the first TMAX was brought out.&nbsp; That\u2019s how the TMAX 20th Anniversary came to life: the undisputed king of maxi sporty scooters in a special edition [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YAMAHA MOTOR EUROPE AND ARMANDO TESTA CELEBRATE TOGETHER A JOURNEY LASTING EIGHT GENERATIONS WITH THE LAUNCH OF THE NEW TMAX 20th ANNIVERSARY - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-celebrano-insieme-un-viaggio-lungo-otto-generazioni-con-il-lancio-del-nuovo-tmax-20th-anniversary\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"YAMAHA MOTOR EUROPE AND ARMANDO TESTA CELEBRATE TOGETHER A JOURNEY LASTING EIGHT GENERATIONS WITH THE LAUNCH OF THE NEW TMAX 20th ANNIVERSARY - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Yamaha Motor Europe&nbsp;is launching an exclusive special edition of just 560 examples, made even more exclusive since they can be bought exclusively online to celebrate the 20th&nbsp;anniversary of when the first TMAX was brought out.&nbsp; 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