{"id":5101,"date":"2021-04-27T18:11:06","date_gmt":"2021-04-27T16:11:06","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/"},"modified":"2021-04-27T18:16:43","modified_gmt":"2021-04-27T16:16:43","slug":"il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/","title":{"rendered":"Matt the seagull flies high with the new campaign created by InTesta &#8211; Armando Testa Group"},"content":{"rendered":"\n<p>Nature, vitality, well-being: three peaks to reach with all the lightness of a seagull in flight. These are the values&nbsp;\u200b\u200bin the new Matt TV communication. This is a brand of the A&amp;D group, the historical leader in Italy in the sector of food supplements, organic and functional foods as well as cosmetic products<\/p>\n\n\n\n<p>The spot will air for one month in 15 &#8220;and 30&#8221; formats until 22 May on Sky, Discovery and Cairo RCS channels (La7 and La7D).<\/p>\n\n\n\n<p>The star of the commercial is the unmistakable seagull Matt.&nbsp;&nbsp;We see him flying along passing through everyday scenes, sports, family life, work time and free time.<\/p>\n\n\n\n<p>Whenever he passes, everyone seems to achieve well-being, both physical and mental and they express it with a liberating gesture: spreading their arms wide open, just like the seagull that spreads his wide wings in the blue sky as he flies higher and higher.<\/p>\n\n\n\n<p>Opening out his wings is like giving a big hug to life. The gesture is also a symbol of optimism and determination, to continue, today more than ever, looking forward to our future well-being with confidence.<\/p>\n\n\n\n<p>The seagull ends his flight with the payoff \u00abMatt. Nourish your well-being \u00bb and an overview of the full line-up of Matt supplements. A perfect mix<strong>&nbsp;<\/strong>of herbal traditions and formulas with a high concentration of active ingredients, to help the body regain physical and mental well-being every day.<\/p>\n\n\n\n<p>Campaign planning by Media Italia.<strong><\/strong><\/p>\n\n\n\n<p>CREDITS<\/p>\n\n\n\n<p>Agency: InTesta &#8211; Armando Testa Group<\/p>\n\n\n\n<p>Creative Direction: Dario Anania<\/p>\n\n\n\n<p>Copy: Marco Cetera&nbsp;<\/p>\n\n\n\n<p>Production Company: Little Bull Studios<\/p>\n\n\n\n<p>Media Centre: Media Italia<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-2-1024x576.jpeg\" alt=\"\" data-id=\"5096\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5096\" class=\"wp-image-5096\" 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https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-2-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-11-1024x576.jpeg\" alt=\"\" data-id=\"5097\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5097\" class=\"wp-image-5097\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-11-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-11-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-11-768x432.jpeg 768w, 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data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5098\" class=\"wp-image-5098\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-12-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/91ZAJboB5Rg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nature, vitality, well-being: three peaks to reach with all the lightness of a seagull in flight. These are the values&nbsp;\u200b\u200bin the new Matt TV communication. This is a brand of the A&amp;D group, the historical leader in Italy in the sector of food supplements, organic and functional foods as well as cosmetic products The spot [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matt the seagull flies high with the new campaign created by InTesta - Armando Testa Group - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Matt the seagull flies high with the new campaign created by InTesta - Armando Testa Group - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Nature, vitality, well-being: three peaks to reach with all the lightness of a seagull in flight. 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This is a brand of the A&amp;D group, the historical leader in Italy in the sector of food supplements, organic and functional foods as well as cosmetic products The spot [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/04\/MATT_30s_ali_integratori_online_11200_tv-11.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/\",\"name\":\"Matt the seagull flies high with the new campaign created by InTesta - Armando Testa Group - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2021-04-27T16:11:06+00:00\",\"dateModified\":\"2021-04-27T16:16:43+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Matt the seagull flies high with the new campaign created by InTesta &#8211; Armando Testa Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matt the seagull flies high with the new campaign created by InTesta - Armando Testa Group - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/il-gabbiano-matt-vola-alto-con-la-nuova-campagna-firmata-da-intesta-gruppo-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"Matt the seagull flies high with the new campaign created by InTesta - Armando Testa Group - AT News Room","twitter_description":"Nature, vitality, well-being: three peaks to reach with all the lightness of a seagull in flight. 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