{"id":5107,"date":"2021-04-27T18:02:18","date_gmt":"2021-04-27T16:02:18","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/show-your-soft-attitude-la-capsule-comfortwear-di-peuterey-torna-in-citta-con-armando-testa\/"},"modified":"2021-04-28T16:19:11","modified_gmt":"2021-04-28T14:19:11","slug":"show-your-soft-attitude-la-capsule-comfortwear-di-peuterey-torna-in-citta-con-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/show-your-soft-attitude-la-capsule-comfortwear-di-peuterey-torna-in-citta-con-armando-testa\/","title":{"rendered":"Show your Soft Attitude: Peuterey’s comfortwear capsule collection is back in town with Armando Testa"},"content":{"rendered":"\n

Peuterey has decided to run a second episode of the Show Your Soft Attitude<\/strong> campaign, conceived by Armando Testa<\/strong> and illustrated by Fernando Cobelo, to publicise their new Soft Attitude Spring \/ Summer 2021 collection.<\/strong> <\/strong><\/p>\n\n\n\n

Soft Attitude <\/strong>is Peuterey\u2019s comfortwear capsule collection: cool garments with a relaxed fit, designed for us whatever the occasion at home or out of home.<\/strong><\/p>\n\n\n\n

The first episode had domestic settings, and today a total of 8 creative subjects <\/strong>at last are back in the city.  Scooter rides in the city as well as informal business appointments and – can’t wait – adventurous trips, all help us rediscover the joy and beauty of being outdoors.<\/strong><\/p>\n\n\n\n

Enjoying the city, making weekend plans, simply going for a walk, even going to work. All these things, approached with the right spirit and the right outfit.<\/p>\n\n\n\n

Because these garments endow the wearer with a new soft attitude, positive, light and fluid, <\/strong>an attitude that we really need right now.<\/p>\n\n\n\n

This time too the photographic shots are complemented with the illustrations by Fernando Cobelo<\/strong>.  With his soft and visionary touch he uses the garments to draw   a man and a woman, protagonists of the city and their world for us.<\/p>\n\n\n\n

The scenes surrounding them this time are not the walls of a house, but the city where we are all starting to interact again in a really gentle, soft manner. With lightness,<\/strong> positivity and healthy optimism<\/strong>. Because that\u2019s just what we need.<\/p>\n\n\n\n

So, we continue with these fantastic worlds taking the place of locations and photographic sets. <\/p>\n\n\n\n

Once again, the message is strong and direct, show your Soft Attitude!<\/strong><\/p>\n\n\n\n

Brand Facebook page: https:\/\/www.facebook.com\/peuterey\/<\/a><\/p>\n\n\n\n

Brand Instagram page: https:\/\/www.instagram.com\/peuterey\/<\/a><\/p>\n\n\n\n

CREDITS:<\/strong><\/p>\n\n\n\n

Peuterey S.r.l.<\/strong><\/p>\n\n\n\n

Brand team: Giovanni Lusini, Cristina Castelli<\/p>\n\n\n\n

Agency – Armando Testa S.p.A.<\/strong><\/p>\n\n\n\n

Executive creative direction: Michele Mariani<\/p>\n\n\n\n

Creative Team: Laura Sironi, Maria Meioli<\/p>\n\n\n\n

Social media team: Ludovica D’Aquino<\/p>\n\n\n\n

Illustration: Fernando Cobelo<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Peuterey has decided to run a second episode of the Show Your Soft Attitude campaign, conceived by Armando Testa and illustrated by Fernando Cobelo, to publicise their new Soft Attitude Spring \/ Summer 2021 collection. Soft Attitude is Peuterey\u2019s comfortwear capsule collection: cool garments with a relaxed fit, designed for us whatever the occasion at […]<\/p>\n","protected":false},"author":5,"featured_media":5108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nShow your Soft Attitude: Peuterey's comfortwear capsule collection is back in town with Armando Testa - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/show-your-soft-attitude-la-capsule-comfortwear-di-peuterey-torna-in-citta-con-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Show your Soft Attitude: Peuterey's comfortwear capsule collection is back in town with Armando Testa - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Peuterey has decided to run a second episode of the Show Your Soft Attitude campaign, conceived by Armando Testa and illustrated by Fernando Cobelo, to publicise their new Soft Attitude Spring \/ Summer 2021 collection. 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