{"id":5127,"date":"2021-05-17T15:06:42","date_gmt":"2021-05-17T13:06:42","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/"},"modified":"2021-05-17T15:42:34","modified_gmt":"2021-05-17T13:42:34","slug":"per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/","title":{"rendered":"Yamaha Motor Europe and Armando Testa launch the new XSR125 for free spirits"},"content":{"rendered":"\n<p>Faster Sons have been illustrating the soul of the Yamaha Sport Heritage for years, and they\u2019re now evolving.<\/p>\n\n\n\n<p>After promoting a vintage flavour for years, upholding the values&nbsp;\u200b\u200band customisation, today the look and spirit have been reinvented, while still maintaining a strong link with the past.<\/p>\n\n\n\n<p>Vintage has been transformed and inspired by a more contemporary soul, to offer a line of timeless motorcycles with great performance, which are more technological and state of the art. The perfect blend for riders who relate to these two souls and can&#8217;t wait to unleash them because, as the claim states, the new XSR125 is &#8220;Born for Free Spirits&#8221;.<\/p>\n\n\n\n<p>The multi-touchpoint campaign was created in Poland and stars a photographer and a designer pursuing their passions, art and motorcycles, along the city streets, in a modern urban setting. The video was produced and post-produced by Little Bull Studios, the Group&#8217;s in-house production company.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><\/p>\n\n\n\n<p>Client: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Executive creative direction: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Creative team: Sebastien Sardet, Alice Franco<\/p>\n\n\n\n<p>Account team: Sascha van der Plas, Nicoletta Pittino<\/p>\n\n\n\n<p>Production company: Little Bull Studios<\/p>\n\n\n\n<p>Director: Mauri Vecchi<\/p>\n\n\n\n<p>Dop: Stefano Morcaldo<\/p>\n\n\n\n<p>Photographer: Marco Campelli<\/p>\n\n\n\n<p>Colour correction: Lorenzo Ameri<\/p>\n\n\n\n<p>Music and SFX: Guido Smider<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/05\/KV_WEB.jpeg\" alt=\"\" class=\"wp-image-5124\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZfOVz0pd-VE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Faster Sons have been illustrating the soul of the Yamaha Sport Heritage for years, and they\u2019re now evolving. After promoting a vintage flavour for years, upholding the values&nbsp;\u200b\u200band customisation, today the look and spirit have been reinvented, while still maintaining a strong link with the past. Vintage has been transformed and inspired by a more [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe and Armando Testa launch the new XSR125 for free spirits - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yamaha Motor Europe and Armando Testa launch the new XSR125 for free spirits - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Faster Sons have been illustrating the soul of the Yamaha Sport Heritage for years, and they\u2019re now evolving. 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