{"id":5240,"date":"2021-07-26T15:00:35","date_gmt":"2021-07-26T13:00:35","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/nuova-paella-bonta-pronte-con-riso-gallo-e-armando-testa-lo-spot-e-servito\/"},"modified":"2021-07-27T16:02:33","modified_gmt":"2021-07-27T14:02:33","slug":"nuova-paella-bonta-pronte-con-riso-gallo-e-armando-testa-lo-spot-e-servito","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/nuova-paella-bonta-pronte-con-riso-gallo-e-armando-testa-lo-spot-e-servito\/","title":{"rendered":"New Paella Bont\u00e0 Pronte: with Riso Gallo and Armando Testa, the ad is served"},"content":{"rendered":"\n

A new edition of the Bont\u00e0 Pronte ad by Armando Testa has been on air since 25 July on Mediaset, Cairo, Discovery and Sky channels. It also features a teaser dedicated to the latest addition to the Riso Gallo specialties: the new Paella ready two minutes. The film is airing in cuts of 20 “and 10\u201d.<\/p>\n\n\n\n

The spot was created with a combination of 3D animation and live action. Scenes fly by fast and merrily to the rhythm of a lively jingle based on an updated version of the can-can, with lyrics describing the characteristics of the product: three brand new recipes based on Spanish dishes, made with coloured rice and reworked in an Italian style.<\/p>\n\n\n\n

In the final part the rooster bursts onto the scene in his own cheerful lively way. Wearing a flamenco dancer\u2019s hat and, with a Spanish accent, he presents his latest creation: Paella ready in two minutes, a new delicacy from the Bont\u00e0 Pronte line.<\/p>\n\n\n\n

CREDITS<\/p>\n\n\n\n

Client: Riso Gallo S.p.A.<\/p>\n\n\n\n

Agency: Armando Testa<\/p>\n\n\n\n

Executive Creative Director: Michele Mariani<\/p>\n\n\n\n

Creative Team: Dario D\u2019Angelo, Daniele Bona<\/p>\n\n\n\n

Account Service: Gina Graci<\/p>\n\n\n\n

Production Company: The Producers<\/p>\n\n\n\n

Live action director: ABNormal<\/p>\n\n\n\n

Animation of the Rooster: H7-25 Studio<\/p>\n\n\n\n

Voice of the Rooster: Paolo de Santis<\/p>\n\n\n\n

Music: Bobo Marcucci<\/p>\n\n\n\n

Media Planning: Asset Media<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

A new edition of the Bont\u00e0 Pronte ad by Armando Testa has been on air since 25 July on Mediaset, Cairo, Discovery and Sky channels. It also features a teaser dedicated to the latest addition to the Riso Gallo specialties: the new Paella ready two minutes. The film is airing in cuts of 20 “and […]<\/p>\n","protected":false},"author":5,"featured_media":5241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nNew Paella Bont\u00e0 Pronte: with Riso Gallo and Armando Testa, the ad is served - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/nuova-paella-bonta-pronte-con-riso-gallo-e-armando-testa-lo-spot-e-servito\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"New Paella Bont\u00e0 Pronte: with Riso Gallo and Armando Testa, the ad is served - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"A new edition of the Bont\u00e0 Pronte ad by Armando Testa has been on air since 25 July on Mediaset, Cairo, Discovery and Sky channels. 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