{"id":5267,"date":"2021-07-29T15:33:47","date_gmt":"2021-07-29T13:33:47","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/chiquita-e-armando-testa-ci-portano-in-un-mondo-giallo-di-bonta\/"},"modified":"2021-08-03T11:57:50","modified_gmt":"2021-08-03T09:57:50","slug":"chiquita-e-armando-testa-ci-portano-in-un-mondo-giallo-di-bonta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/chiquita-e-armando-testa-ci-portano-in-un-mondo-giallo-di-bonta\/","title":{"rendered":"Chiquita and Armando Testa take us to a yellow world of goodness"},"content":{"rendered":"\n<p>Beautiful, colourful, good and naturally able to bring joy: a Chiquita banana, you know &#8230; that&#8217;s what it\u2019s like, because it\u2019s always represented top quality! So, what could be more spontaneous, than describing this world of joy and goodness through the eyes of a child?<\/p>\n\n\n\n<p>The story that Armando Testa, along with Chiquita, has conceived and put in the new international campaign stars Linda, a sunny girl, who loves yellow in all its shapes and forms: yellow balloons and yellow flowers, but also yellow sky and yellow water, obviously with yellow fish. And all because yellow is the colour of goodness and joy, spontaneous and natural, just as anyone who\u2019s ever taken a bite of a Chiquita banana knows &#8211; just try!<\/p>\n\n\n\n<p>The campaign reflects the values&nbsp;\u200b\u200band codes of the brand, the girl leads us into a world inspired by shades of yellow and blue, a world made of lightheartedness, goodness and positivity, where it\u2019s nice to believe that a banana has the power to show the little things in a different way.<\/p>\n\n\n\n<p>Finally, the music has been specially adapted as a remake of the brand\u2019s unmistakable jingle and it runs through all the scenes getting ever more&nbsp;&nbsp;joyful and happy.<\/p>\n\n\n\n<p>The campaign was created by Armando Testa with Executive Creative Direction from Michele Mariani. It was produced by Little Bull Studios, and directed by Cinzia Pedrizzetti. It is airing in the USA, Belgium, Holland, Germany, Greece and Italy.<\/p>\n\n\n\n<p><strong>CREDITS:<\/strong><\/p>\n\n\n\n<p><strong>Client:<\/strong>&nbsp;Chiquita<\/p>\n\n\n\n<p><strong>Agency:<\/strong>&nbsp;Armando Testa<\/p>\n\n\n\n<p><strong>Executive Creative Director:<\/strong>&nbsp;Michele Mariani<\/p>\n\n\n\n<p><strong>Creative team:<\/strong>&nbsp;Barbara Ghiotti, Sara Greco<\/p>\n\n\n\n<p><strong>Account Service:<\/strong>&nbsp;Gina Graci<\/p>\n\n\n\n<p><strong>Director:<\/strong>&nbsp;Cinzia Pedrizzetti<\/p>\n\n\n\n<p><strong>DOP:<\/strong>&nbsp;Eira Wyn Jones<\/p>\n\n\n\n<p><strong>Production Company:<\/strong>&nbsp;Little Bull Studios<\/p>\n\n\n\n<p><strong>Post-production:<\/strong>&nbsp;Band<\/p>\n\n\n\n<p><strong>Music and Chiquita jingle sound design:<\/strong>&nbsp;Moka music<\/p>\n\n\n\n<p><strong>Original Chiquita Jingle:<\/strong>&nbsp;Text and music by Garth Montgomery, Leonard Mackenzie, William Wirges, under licence and with authorization from Chiquita Brands L.L.C. \u00a9 1945 Shawnee Press, Inc.<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"430\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-1024x430.jpg\" alt=\"\" data-id=\"5263\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5263\" class=\"wp-image-5263\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-1024x430.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-800x336.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-768x323.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-696x292.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-1068x449.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-1000x420.jpg 1000w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-1920x807.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/linda_ducks-1320x555.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"431\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-1024x431.jpg\" alt=\"\" data-id=\"5264\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5264\" class=\"wp-image-5264\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-1024x431.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-800x337.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-768x323.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-696x293.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-1068x450.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-997x420.jpg 997w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-1920x809.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/07\/Linda_flowers-1320x556.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/_PWu2XLzgf0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Beautiful, colourful, good and naturally able to bring joy: a Chiquita banana, you know &#8230; that&#8217;s what it\u2019s like, because it\u2019s always represented top quality! So, what could be more spontaneous, than describing this world of joy and goodness through the eyes of a child? The story that Armando Testa, along with Chiquita, has conceived [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chiquita and Armando Testa take us to a yellow world of goodness - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/chiquita-e-armando-testa-ci-portano-in-un-mondo-giallo-di-bonta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Chiquita and Armando Testa take us to a yellow world of goodness - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Beautiful, colourful, good and naturally able to bring joy: a Chiquita banana, you know &#8230; that&#8217;s what it\u2019s like, because it\u2019s always represented top quality! 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