{"id":5299,"date":"2021-09-29T16:22:24","date_gmt":"2021-09-29T14:22:24","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/no-problama-ce-lama-e-di-armando-testa-la-nuova-campagna-promozionale-per-lama-optical\/"},"modified":"2021-09-29T16:28:12","modified_gmt":"2021-09-29T14:28:12","slug":"no-problama-ce-lama-e-di-armando-testa-la-nuova-campagna-promozionale-per-lama-optical","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/no-problama-ce-lama-e-di-armando-testa-la-nuova-campagna-promozionale-per-lama-optical\/","title":{"rendered":"\u201cNo problama! There&#8217;s Lama!\u201d:   Lama Optical&#8217;s new promotional campaign is by Armando Testa."},"content":{"rendered":"\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-1024x576.jpeg\" alt=\"\" data-id=\"5295\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5295\" class=\"wp-image-5295\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-1-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-1024x576.jpeg\" alt=\"\" data-id=\"5296\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5296\" class=\"wp-image-5296\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/09\/frame-2-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/bOVYHg9qrlI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Lama Optical has chosen Armando Testa to promote its chain of opticians with more than 70 stores throughout Italy.<\/p>\n\n\n\n<p>This original campaign features an exceptional testimonial: a lama.<\/p>\n\n\n\n<p>The brand ambassador will be the real star of the multi-subject campaign, navigating its way along crowded beaches, super fashion catwalks and a trusted optician&#8217;s white coat, with all the irony that has always distinguished a\u00a0made in Armando Testa character.<\/p>\n\n\n\n<p>In the first TV subject, a sweet little girl accompanied by her dad is trying on a pair of glasses in one of the Lama shops when she is suddenly astonished to realise that the optician is a real lama. The child is won over by the lama&#8217;s expertise and fun; they make friends.<\/p>\n\n\n\n<p>The spot closes with a promotional offer about getting 50% off prescription lenses and free frames.<\/p>\n\n\n\n<p>T9he creatives along with the production company\u00a0Little Bull Studios\u00a0studied the physiognomy and proportions of a real lama to create this character, they then &#8220;humanized&#8221; it and brought it to life thanks to an animatronic.<\/p>\n\n\n\n<p>Creative directors Jacopo Morini and Fabiano Pagliara comment: \u201cWe hope that everyone will be touched by the LAMAgia in this ad\u201d.<\/p>\n\n\n\n<p>This\u00a0multi-subject campaign\u00a0is planned on TV with 15\u201d commercials starting from September 26, on social channels and outdoor.<\/p>\n\n\n\n<p>Lama Optical is a chain of retailers selling the main national and international sunglasses and eyeglasses brands, as well as the exclusive seller of the Cristian Leroy brand.<\/p>\n\n\n\n<p>No problama! There\u2019s Lama!<\/p>\n\n\n\n<p>Because anyone who chooses Lama Optical always finds good values and top quality.<\/p>\n\n\n\n<p>Credits:&nbsp;<\/p>\n\n\n\n<p>Client: Lama Optical<\/p>\n\n\n\n<p>Agency: Armando Testa<\/p>\n\n\n\n<p>Creative Direction: Jacopo Morini, Fabiano Pagliara<\/p>\n\n\n\n<p>Creative team: Elisa Infante, Edoardo Marcelli, Matteo Piana, Carola Rivetti<\/p>\n\n\n\n<p>Production Company: Little Bull Studios<\/p>\n\n\n\n<p>Director: William 9<\/p>\n\n\n\n<p>Music: Moka Music<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lama Optical has chosen Armando Testa to promote its chain of opticians with more than 70 stores throughout Italy. This original campaign features an exceptional testimonial: a lama. The brand ambassador will be the real star of the multi-subject campaign, navigating its way along crowded beaches, super fashion catwalks and a trusted optician&#8217;s white coat, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cNo problama! 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