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<\/figure>\n\n\n\nAfter a year off, EICMA 2021 is back and Yamaha Motor Europe has arrived full of novelties: 9 models offering never seen before innovations and performances for lovers of all segments, from Hyper Naked to Sport Heritage, from Adventure to Sport Scooter. The Armando Testa Group describes them with its unmistakable vision, reconfirming its position as the European PTW HUB for the communication of the Japanese giant.<\/p>\n\n\n\n
Film and print materials: Armando Testa has curated all Yamaha Motor Europe’s dedication to the most important motorcycle exhibition event. The historic Italian agency has now been the strategic and creative partner of Yamaha Motor Europe for two wheels for three consecutive years, responsible for developing creativity and content at a European level.<\/p>\n\n\n\n
The locations for the original creativity are international too, entirely managed by the internal production house of the Group, AT Studios. They\u2019ve taken Yamaha Motor Europe around two continents covering Spain, Morocco and Eastern Europe. In record time of a month and a half, 9 films were shot with a tailor-made perspective: i.e. respecting the distinctive character of each model while, at the same time, combining it with the creative soul of the agency, which always offers unexpected storylines. <\/p>\n\n\n\n
The concepts developed for timeless models such as TMAX were developed from the approach of playing on surprise, to present all the power of the new MT-10, the most adrenaline-pumping version of the segment. The unmistakable heritage of racing in the 80s is evoked to launch the new XSR900 while the T\u00e9n\u00e9r\u00e9 Raid Prototype, based on the concept of the ever iconic T\u00e9n\u00e9r\u00e9 700, is described thanks to the evolutions of exceptional testimonials such as Pol Tarr\u00e9s and Alessandro Botturi. In addition, creativity for the new XSR 700 and 700 XTribute, the MT-10SP, and finally the launch of two new liveries for the T\u00e9n\u00e9r\u00e9 700 and T\u00e9n\u00e9r\u00e9 Rally Edition.<\/p>\n\n\n\n
The rich video strategy confirms once again in an indisputable way the superiority of Yamaha Motor Europe and the success of the collaboration with Armando Testa and AT Studios.<\/p>\n\n\n\n
Client: Yamaha Motor Europe<\/p>\n\n\n\n
Agency: Gruppo Armando Testa<\/p>\n\n\n\n
Executive creative direction: Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n
Creative Supervisor: Sebastien Sardet<\/p>\n\n\n\n
Creative Team: Lorenzo Blangiardo, Wanda Napoletano, Marcello Maiorana, Marta Gastaldo<\/p>\n\n\n\n
Client Service Team: Sascha van Der Plas, Nicoletta Pittino<\/p>\n\n\n\n
Production company: AT Studios<\/p>\n\n\n\n
Director: Di\u2219AL<\/p>\n\n\n\n
Dop: Diego Indraccolo<\/p>\n\n\n\n
Photographers: Marco Campelli, Matthijs van Roon, Alessio Barbanti<\/p>\n\n\n\n
Video post produzione: Band<\/p>\n\n\n\n
Print post production: Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n
Music: Smider, Sarah Eisenfisz<\/p>\n\n\n\n<\/figure>\n\n\n\n