{"id":5496,"date":"2021-12-14T18:53:40","date_gmt":"2021-12-14T17:53:40","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/il-gusto-di-vivere-felici-e-contenti-con-mortadella-favola-e-armando-testa-torino\/"},"modified":"2021-12-15T16:39:58","modified_gmt":"2021-12-15T15:39:58","slug":"il-gusto-di-vivere-felici-e-contenti-con-mortadella-favola-e-armando-testa-torino","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/il-gusto-di-vivere-felici-e-contenti-con-mortadella-favola-e-armando-testa-torino\/","title":{"rendered":"THE TASTE OF LIVING HAPPILY EVER AFTER WITH MORTADELLA FAVOLA AND ARMANDO TESTA TURIN"},"content":{"rendered":"\n

Our lives are made up of lots of little moments of happiness.  <\/p>\n\n\n\n

Droplets of joy hidden in the routine of our everyday lives that we have to seize. Because that\u2019s where magic happens every time.<\/p>\n\n\n\n

That\u2019s the message that underpins the new campaign created by Armando Testa Turin for Mortadella Favola from Salumificio Mec Palmieri, a new client for the Agency.<\/p>\n\n\n\n

This is a special product, as its name suggests, because it was created thanks to the intuition of the Palmieri family who have patented packaging which is completely different from anything else.  <\/p>\n\n\n\n

Favola is actually the only mortadella stuffed into its skin and hand stitched to preserve all the aroma  and fragrance typical of freshly cooked food.  <\/p>\n\n\n\n

The creativity of Armando Testa Turin brings six short interlocking stories together which develop into one big story: a dinner in an enchanted forest, a prince charming like his pyjamas who saves a princess from a party gone wrong, a young chef who can turn a pumpkin into something extraordinary, a dad who comes home to find a surprise waiting for him, a grandfather filmed in Super8 playing with his grandson, a kid who sees fantastic things inside a delicatessen. <\/p>\n\n\n\n

Six slices of life that unfold like the chapters of a modern fairy tale, in which “Favola” is the clear star: the switch that can turn on magic and bring happiness and good humour to people. The pleasure of living happily ever after. <\/p>\n\n\n\n

The campaign has been on air since 12 December on social networks with a special pack dedicated to the key visual in mass market distribution channels and in the main points of sale. <\/p>\n\n\n\n

Production Company Armando Testa Studios and planning by Media Italia.<\/p>\n\n\n\n

CREDITS<\/p>\n\n\n\n

Client: Salumificio Mec Palmieri<\/p>\n\n\n\n

Agency: Armando Testa Torino<\/p>\n\n\n\n

Creative Direction: Federico Bonenti, Andrea Lantelme.<\/p>\n\n\n\n

Creative Team: Elisa Bellino, Laura Celli Volta<\/p>\n\n\n\n

Client Service: Giovanna Far\u00e8, Gabriele Nolfo<\/p>\n\n\n\n

Social Media Manager: Eleonora Valerisce<\/p>\n\n\n\n

Production company: Armando Testa Studios<\/p>\n\n\n\n

Director: Maria Guidone<\/p>\n\n\n\n

Director of Photography: Corrado Serri<\/p>\n\n\n\n

Media: Media Italia<\/p>\n\n\n\n