{"id":5514,"date":"2021-12-21T19:22:30","date_gmt":"2021-12-21T18:22:30","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/riso-gallo-e-armando-testa-presentano-la-linea-completa-di-risi-da-agricoltura-sostenibile\/"},"modified":"2022-01-11T18:37:15","modified_gmt":"2022-01-11T17:37:15","slug":"riso-gallo-e-armando-testa-presentano-la-linea-completa-di-risi-da-agricoltura-sostenibile","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-presentano-la-linea-completa-di-risi-da-agricoltura-sostenibile\/","title":{"rendered":"RISO GALLO AND ARMANDO TESTA PRESENT THE COMPLETE LINE-UP OF RICE FROM SUSTAINABLE AGRICULTURE"},"content":{"rendered":"\n

The new Riso Gallo ad, created by Armando Testa and featuring the whole line-up of rice from sustainable agriculture is now on air.<\/p>\n\n\n\n

The commercial which is running on TV and digital in cuts of 20\u201d and 15\u201d, is a new episode in the Riso Gallo format: light-hearted animation focuses on the famous Rooster which has starred in many TV campaigns, with his unmistakable friendly free-range “look”.<\/p>\n\n\n\n

This time we find him right in the middle of a rice field. He welcomes us with a song that becomes a riddle: “Chicchiri … Who knows what links rice and sustainability”? Of course, there\u2019s only one answer: Riso Gallo, thanks to a new complete line of rice from sustainable agriculture.<\/p>\n\n\n\n

The rooster picks up a pack of Carnaroli rice grown in the rice field, and as if by magic he finds himself thrown into a kitchen. Here, in the role of a cook, he reminds us of how extraordinary Riso Gallo qualities make every recipe. Since the qualities are grown with respect for the environment, they can be even more highly appreciated. <\/p>\n\n\n\n

All the varieties included in the line-up – Carnaroli, Arborio, Basmati, Red and Black – are then shown behind the frame of a heart, Rooster forms with his hands. The seal certifying the sustainable agriculture origins is then highlighted.<\/p>\n\n\n\n

The spot – on air from 19 December to 8 January – includes strong impact TV planning, on generalist and specialized broadcasters of RAI, as well as La7 and La7d and Discovery and Sky networks.<\/p>\n\n\n\n

Planning managed by Asset Media.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Executive Creative Direction: Michele Mariani <\/p>\n\n\n\n

Creative team: Dario D\u2019Angelo and Daniele Bona<\/p>\n\n\n\n

Production company: Little Bull Studios<\/p>\n\n\n\n

Rooster animation: H7-25 Studio<\/p>\n\n\n\n

Voice of the Rooster: Paolo de Santis <\/p>\n\n\n\n

Media Planning: Asset Media<\/p>\n\n\n\n