{"id":5519,"date":"2021-12-21T19:16:38","date_gmt":"2021-12-21T18:16:38","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/cam-il-mondo-del-bambino-e-armando-testa-milano-lanciano-la-nuova-campagna-welcam\/"},"modified":"2022-01-11T18:47:17","modified_gmt":"2022-01-11T17:47:17","slug":"cam-il-mondo-del-bambino-e-armando-testa-milano-lanciano-la-nuova-campagna-welcam","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/cam-il-mondo-del-bambino-e-armando-testa-milano-lanciano-la-nuova-campagna-welcam\/","title":{"rendered":"CAM IL MONDO DEL BAMBINO and ARMANDO TESTA MILAN LAUNCH THE NEW \u201cWELCAM\u201d CAMPAIGN"},"content":{"rendered":"\n<p>A special welcome to all those babies who\u2019ve just got here and those that have still to come.&nbsp;<\/p>\n\n\n\n<p>This is the creative concept of the new&nbsp;<strong>Cam<\/strong>&nbsp;campaign, created by&nbsp;<strong>Armando Testa<\/strong>&nbsp;<strong>Milan.&nbsp;<\/strong>&nbsp;It describes the arrival of a new baby in a family in an emotional way. This is surely a joyful moment, full of brightness and cheer, but also presenting new challenges and a new balancing act.&nbsp;<\/p>\n\n\n\n<p>The tone throughout the creativity developed for the new CAM campaign describing the emotion that a new arrival brings for everyone in the family is concrete and real.&nbsp;<\/p>\n\n\n\n<p>The&nbsp;<strong>\u201cWelCAM\u201d&nbsp;<\/strong>concept also gives a nod to the brand: just one word that on the one hand conveys all the joy inherent in the new arrival, and on the other hand emphasises the name of the brand.&nbsp;<\/p>\n\n\n\n<p>The publication of the 2022 catalogue represents the&nbsp;first step in&nbsp;the new campaign, and&nbsp;it&nbsp;will be the main communication tool.&nbsp;<br>The advertising campaign will subsequently be developed with a 360\u00b0 strategy and involve social and digital platforms.&nbsp;<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p>Creative team: Laura Sironi, Maria Meioli, Luisa Codispoti<\/p>\n\n\n\n<p>Graphic design: Lara Aldrighi<\/p>\n\n\n\n<p>Client service: Loredana Ambrogi<\/p>\n\n\n\n<p>Photography: Lorenzo Palizzolo<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-1024x731.jpg\" alt=\"\" data-id=\"5500\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5500\" class=\"wp-image-5500\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-1024x731.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-800x571.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-768x548.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-696x497.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-1068x763.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-588x420.jpg 588w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-1920x1371.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_auto-1320x943.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-1024x731.jpg\" alt=\"\" data-id=\"5501\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5501\" class=\"wp-image-5501\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-1024x731.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-800x571.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-768x548.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-696x497.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-1068x763.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-588x420.jpg 588w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-1920x1371.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_camerette-1320x943.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-1024x731.jpg\" alt=\"\" data-id=\"5502\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5502\" class=\"wp-image-5502\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-1024x731.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-800x571.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-768x548.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-696x497.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-1068x763.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-588x420.jpg 588w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-1920x1371.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_casa-1320x943.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-1024x731.jpg\" alt=\"\" data-id=\"5503\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5503\" class=\"wp-image-5503\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-1024x731.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-800x571.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-768x548.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-696x497.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-1068x763.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-588x420.jpg 588w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-1920x1371.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_igiene-1320x943.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-1024x731.jpg\" alt=\"\" data-id=\"5504\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5504\" class=\"wp-image-5504\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-1024x731.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-800x571.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-768x548.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-696x497.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-1068x763.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-588x420.jpg 588w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-1920x1371.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/CAM2022_apertura_passeggio-1320x943.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"538\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/copertina200-538x768.jpg\" alt=\"\" data-id=\"5505\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5505\" class=\"wp-image-5505\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/copertina200-538x768.jpg 538w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/copertina200-420x600.jpg 420w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/copertina200-294x420.jpg 294w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/12\/copertina200.jpg 569w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A special welcome to all those babies who\u2019ve just got here and those that have still to come.&nbsp; This is the creative concept of the new&nbsp;Cam&nbsp;campaign, created by&nbsp;Armando Testa&nbsp;Milan.&nbsp;&nbsp;It describes the arrival of a new baby in a family in an emotional way. This is surely a joyful moment, full of brightness and cheer, but [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAM IL MONDO DEL BAMBINO and ARMANDO TESTA MILAN LAUNCH THE NEW \u201cWELCAM\u201d CAMPAIGN - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/cam-il-mondo-del-bambino-e-armando-testa-milano-lanciano-la-nuova-campagna-welcam\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"CAM IL MONDO DEL BAMBINO and ARMANDO TESTA MILAN LAUNCH THE NEW \u201cWELCAM\u201d CAMPAIGN - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"A special welcome to all those babies who\u2019ve just got here and those that have still to come.&nbsp; This is the creative concept of the new&nbsp;Cam&nbsp;campaign, created by&nbsp;Armando Testa&nbsp;Milan.&nbsp;&nbsp;It describes the arrival of a new baby in a family in an emotional way. 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