{"id":5556,"date":"2022-01-25T12:30:41","date_gmt":"2022-01-25T11:30:41","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/tescoma-armando-testa-e-little-bull-studios-quando-la-fiaba-e-un-colpo-di-genio\/"},"modified":"2022-01-26T12:43:48","modified_gmt":"2022-01-26T11:43:48","slug":"tescoma-armando-testa-e-little-bull-studios-quando-la-fiaba-e-un-colpo-di-genio","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/tescoma-armando-testa-e-little-bull-studios-quando-la-fiaba-e-un-colpo-di-genio\/","title":{"rendered":"Tescoma, Armando Testa and Little Bull Studios: when a fairy tale is a stroke of genius."},"content":{"rendered":"\n<p>Tescoma\u00a0is becoming more and more of a love brand thanks to the campaign launched in spring 2021 and inspired by the world of fairy tales. \u201cYour home, your story\u201d (<em>\u201cLa tua casa, la tua storia\u201d)<\/em>\u00a0describes everyone\u2019s reality: a dreamy and at the same time realistic way of relating a private dimension, like a domestic setting, where we are the stars in our homes every day.<\/p>\n\n\n\n<p>And after Peter Pan and Sparabiscotti, which accompanied\u00a0Tescoma&#8217;s\u00a0fairy-tale Christmas, Armando Testa has created and produced a new subject for the campaign, this time with a nod to the fairy tale of Aladdin and the genie.<\/p>\n\n\n\n<p>Tescoma\u00a0wine accessories are here to grant wishes without rubbing any lamps. Goblets, decanters, drip catchers, wine pourers: a world of products where the absolute star is the lever corkscrew, a true stroke of genius that lets you extract any cork from any type of bottle quickly and easily.<\/p>\n\n\n\n<p>The\u00a0film\u00a0was made by\u00a0Little Bull Studios,\u00a0directed by\u00a0Paoloalberto Tonoli,\u00a0and the shot for the\u00a0print\u00a0ad was entrusted to\u00a0Francesco Pizzo.\u00a0\u00a0They feature a romantic evening from a thousand and one nights, in the midst of cushions, candles and soft lighting from lamps. And since an evening like this deserves a toast,\u00a0Tescoma\u00a0wine accessories are there to make any wish come true.\u00a0<\/p>\n\n\n\n<p>Even a little story, experienced at home can become a great &#8220;fairy tale&#8221;. Thanks to all their products and campaign,\u00a0Tescoma\u00a0reminds all Italians that that is really the case.<\/p>\n\n\n\n<p>Integrated communication has been chosen for this new fairy tale too: the launch is on\u00a0TV\u00a0with the 15\u201d subject starting from 23 January 2022, followed by\u00a0radio\u00a0and\u00a0magazines\u00a0and\u00a0dailies, as well as\u00a0digital\u00a0and\u00a0social\u00a0channels.<\/p>\n\n\n\n<p>Credits<\/p>\n\n\n\n<p>Creative direction: Michela Sartorio and Monica Pirocca<\/p>\n\n\n\n<p>Creative team: Giorgia Giuliano and Daniele La Rosa<\/p>\n\n\n\n<p>Client direction: Benedetta Buzzoni<\/p>\n\n\n\n<p>Account: Nicoletta Pittino<\/p>\n\n\n\n<p>Production company: Little Bull Studios<\/p>\n\n\n\n<p>Director: Paoloalberto Tonoli<\/p>\n\n\n\n<p>Photo shot: Francesco Pizzo<\/p>\n\n\n\n<p>Music: My Poetry Field, original track by Opera Music<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"488\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-1024x488.png\" alt=\"\" data-id=\"5544\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5544\" class=\"wp-image-5544\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-1024x488.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-800x382.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-768x366.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-696x332.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-1068x509.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-881x420.png 881w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1001\" height=\"537\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-2.png\" alt=\"\" data-id=\"5545\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5545\" class=\"wp-image-5545\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-2.png 1001w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-2-800x429.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-2-768x412.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-2-696x373.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-2-783x420.png 783w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"272\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-3.png\" alt=\"\" data-id=\"5546\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5546\" class=\"wp-image-5546\"\/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/W5D0Df83pqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tescoma\u00a0is becoming more and more of a love brand thanks to the campaign launched in spring 2021 and inspired by the world of fairy tales. \u201cYour home, your story\u201d (\u201cLa tua casa, la tua storia\u201d)\u00a0describes everyone\u2019s reality: a dreamy and at the same time realistic way of relating a private dimension, like a domestic setting, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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