{"id":5568,"date":"2022-02-01T12:44:31","date_gmt":"2022-02-01T11:44:31","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/bonta-pronte-in-hit-parade-con-riso-gallo-e-armando-testa\/"},"modified":"2022-02-01T12:48:32","modified_gmt":"2022-02-01T11:48:32","slug":"bonta-pronte-in-hit-parade-con-riso-gallo-e-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/bonta-pronte-in-hit-parade-con-riso-gallo-e-armando-testa\/","title":{"rendered":"Bont\u00e0 Pronte in the Hit Parade, with Riso Gallo and Armando Testa"},"content":{"rendered":"\n

Riso Gallo is one of the biggest rice mills in Europe and one of the oldest rice industries in Italy, and they are launching their first radio campaign during the most musical week of the year, the Sanremo Festival. <\/p>\n\n\n\n

The rooster, testimonial of the company, takes on the role of a singer, performing a song dedicated to Bont\u00e0 Pronte, the delicious rice-based recipes, which are ready in two minutes<\/p>\n\n\n\n

In a wild can-can the legendary brand Ambassador sings of the virtues of the product, in no time at all and with a pinch of imagination you can create great dishes from it to enjoy immediately.<\/p>\n\n\n\n

The campaign is developed in 3 subjects dedicated to Paella, Basmati and Cereal specialties, Gallo Nero and Gallo Rosso.<\/p>\n\n\n\n

In 30 ” radio ads will air from 31 January to 18 February on the main stations in the Radio Rai group, at the same time as the songs in the Sanremo Festival. <\/p>\n\n\n\n

CREDITS<\/p>\n\n\n\n

Client: Riso Gallo S.p.A.<\/p>\n\n\n\n

Agency: Armando Testa<\/p>\n\n\n\n

Executive Creative Director: Michele Mariani<\/p>\n\n\n\n

Creative Team: Dario D\u2019Angelo, Daniele Bona<\/p>\n\n\n\n

Client Service: Gina Graci<\/p>\n\n\n\n

Digital Client Service: Federica Cartocci<\/p>\n\n\n\n

Production Company: The Producers<\/p>\n\n\n\n

Rooster\u2019s voice: Paolo de Santis<\/p>\n\n\n\n

Music: Bobo Marcucci<\/p>\n\n\n\n

Media Planning: Asset Media<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"

Riso Gallo is one of the biggest rice mills in Europe and one of the oldest rice industries in Italy, and they are launching their first radio campaign during the most musical week of the year, the Sanremo Festival.  The rooster, testimonial of the company, takes on the role of a singer, performing a song […]<\/p>\n","protected":false},"author":5,"featured_media":5569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nBont\u00e0 Pronte in the Hit Parade, with Riso Gallo and Armando Testa - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/bonta-pronte-in-hit-parade-con-riso-gallo-e-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Bont\u00e0 Pronte in the Hit Parade, with Riso Gallo and Armando Testa - 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