{"id":5578,"date":"2022-02-02T12:45:28","date_gmt":"2022-02-02T11:45:28","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/"},"modified":"2022-02-02T13:01:15","modified_gmt":"2022-02-02T12:01:15","slug":"al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/","title":{"rendered":"You in first place, with Lines Seta Ultra and Armando Testa"},"content":{"rendered":"\n<p>The new TV campaign for the brand that offers women the number one clean and dry protection in Italy is now on air.<\/p>\n\n\n\n<p>No woman should ever let her passions, desires and ideas take second place: in one word, her freedom. Even less when she is having her period.<\/p>\n\n\n\n<p>Leveraging this insight, Lines Seta Ultra, the number one clean and dry protection in Italy, is on air again with a special refresh campaign, to tell all women know with a loud voice that every day is the right one to put themselves first. Period or no period.&nbsp;<\/p>\n\n\n\n<p>In recent years like never before the events that have assaulted us have helped us understand the importance of taking better care of ourselves and giving the things that really matter in our lives top priority. Starting with the maximum safety and freedom women deserve during their period. For this precise reason, Lines Seta Ultra is by their side, the only panty towel with the super absorbent microspheres that capture the flow and prevent it from emerging, for an unbeatable and incomparable clean and dry protective sensation.&nbsp;<\/p>\n\n\n\n<p>The 20 &#8221; TV commercial features a large super with a strong visual impact in which the number 1 is the main element to emphasise the link between the clean and dry protection of Lines Seta Ultra and the priority scale where every woman should put what matters most to her.&nbsp;<\/p>\n\n\n\n<p>The TV and digital campaign is on air and online, media planning managed by Media Italia.&nbsp;<\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Team Marketing Fater \u2013 Lines<\/p>\n\n\n\n<p>\u2022 General Manager: Antonio Fazzari<\/p>\n\n\n\n<p>\u2022 Associate Marketing Director: Ione Volpe<\/p>\n\n\n\n<p>\u2022 Marketing Manager: Mariaelena D\u2019Ippolito<\/p>\n\n\n\n<p>\u2022 Brand Manager: Mariana De Simone&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Agency: Armando Testa<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;Executive Creative Directors: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;Creative Team: Chiara Panattoni, Carlotta Gilardi<\/p>\n\n\n\n<p>\u2022 Account Team: Raffaele Reinerio, Cristina Omenetto, Arianna Cipolloni<\/p>\n\n\n\n<p>Production Company:<\/p>\n\n\n\n<p>Production Company: Think Cattleya<\/p>\n\n\n\n<p>Director: Laura Chiossone<\/p>\n\n\n\n<p>DOP: Guido Mazzoni<\/p>\n\n\n\n<p>Post-production Company: Little Bull Studios<\/p>\n\n\n\n<p>Media Centre: Media Italia&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1024x576.png\" alt=\"\" data-id=\"5574\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5574\" class=\"wp-image-5574\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1024x576.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-747x420.png 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1024x576.png\" alt=\"\" data-id=\"5575\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5575\" class=\"wp-image-5575\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1024x576.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-747x420.png 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/mHhBgV0vujc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new TV campaign for the brand that offers women the number one clean and dry protection in Italy is now on air. No woman should ever let her passions, desires and ideas take second place: in one word, her freedom. Even less when she is having her period. Leveraging this insight, Lines Seta Ultra, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You in first place, with Lines Seta Ultra and Armando Testa - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"You in first place, with Lines Seta Ultra and Armando Testa - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new TV campaign for the brand that offers women the number one clean and dry protection in Italy is now on air. 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