{"id":5716,"date":"2022-05-03T17:39:31","date_gmt":"2022-05-03T15:39:31","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/"},"modified":"2022-05-04T17:58:22","modified_gmt":"2022-05-04T15:58:22","slug":"lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/","title":{"rendered":"Lavazza and Armando Testa: the rhythm of nature and of Eurovision"},"content":{"rendered":"\n<p>The Lavazza \u00a1Tierra! Campaign, one of the six National Partners of the \u201cEurovision Song Contest\u201d, created by Armando Testa, is on air from now until the end of the event.&nbsp;<\/p>\n\n\n\n<p>\u00a1Tierra !, Lavazza&#8217;s organic coffee, shares ethical values with the Eurovision Song Contest, such as hospitality, sharing, caring for the environment. During the second week of May, it will host numerous activities in Turin at the Nuvola headquarters, the Pala Olimpico and at the &#8216;Eurovision Village in the Valentino Park.<\/p>\n\n\n\n<p>For the occasion, Armando Testa has developed a communication that invites people to discover the best nature of coffee with a multichannel campaign. It starts off from TV and cinema with an adaptation of the commercial that aired in October 2021, then continues on radio, and is developed on social, digital and with special billboards in Turin and in the main Italian airports.<\/p>\n\n\n\n<p>Hands have always been a symbol of \u00a1Tierra! communication, and once again they are the main focus: a reinterpretation of those in the logo, in fact, spread out as sound waves that remind us of those of Eurovision.&nbsp;<\/p>\n\n\n\n<p>This is Lavazza&#8217;s \u201cRhythm of Nature\u201d \u00a1Tierra!<\/p>\n\n\n\n<p><a href=\"https:\/\/translate.google.com\/history\"><\/a><\/p>\n\n\n\n<p><strong>CREDITS<\/strong><br>Client: Luigi Lavazza S.p.A.<\/p>\n\n\n\n<p>Agency: Armando Testa<\/p>\n\n\n\n<p>Executive Creative Director:&nbsp;Michele Mariani<br>Creative Team: Andrea Lantelme, Federico Bonenti<\/p>\n\n\n\n<p>Client Service:&nbsp;Raffaele Reinerio, Gina Graci, Federica Cartocci<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1024x768.jpeg\" alt=\"\" data-id=\"5713\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5713\" class=\"wp-image-5713\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1024x768.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-800x600.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-768x576.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-80x60.jpeg 80w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-265x198.jpeg 265w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-696x522.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1068x801.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-560x420.jpeg 560w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1920x1440.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1320x990.jpeg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-768x768.jpeg\" alt=\"\" data-id=\"5714\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5714\" class=\"wp-image-5714\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-768x768.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-150x150.jpeg 150w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-600x600.jpeg 600w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-696x696.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-1068x1068.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-420x420.jpeg 420w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-1920x1920.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-1320x1320.jpeg 1320w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Lavazza \u00a1Tierra! Campaign, one of the six National Partners of the \u201cEurovision Song Contest\u201d, created by Armando Testa, is on air from now until the end of the event.&nbsp; \u00a1Tierra !, Lavazza&#8217;s organic coffee, shares ethical values with the Eurovision Song Contest, such as hospitality, sharing, caring for the environment. During the second week [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lavazza and Armando Testa: the rhythm of nature and of Eurovision - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lavazza and Armando Testa: the rhythm of nature and of Eurovision - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The Lavazza \u00a1Tierra! 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