{"id":5761,"date":"2022-05-16T18:00:40","date_gmt":"2022-05-16T16:00:40","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/aci-e-armando-testa-al-giro-ditalia-con-la-nuova-cmpagna-rispettiamoci-sulla-sicurezza-stradale\/"},"modified":"2022-05-18T14:41:32","modified_gmt":"2022-05-18T12:41:32","slug":"aci-e-armando-testa-al-giro-ditalia-con-la-nuova-cmpagna-rispettiamoci-sulla-sicurezza-stradale","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/aci-e-armando-testa-al-giro-ditalia-con-la-nuova-cmpagna-rispettiamoci-sulla-sicurezza-stradale\/","title":{"rendered":"ACI and Armando Testa at the Giro d\u2019Italia with the new \u201c#Rispettiamoci\u201d (lets respect each other) campaign on road safety"},"content":{"rendered":"\n<p>The Automobile Club of Italy, corporate partner of the Giro d&#8217;Italia for the fourth consecutive year, is communicating again with a new ACI campaign on road education. #rispettiamoci&nbsp;<em>(let\u2019s respect each other)<\/em>&nbsp;will ensure that motorists, cyclists and pedestrians all reflect on how important it is to respect each other regarding the rules of sharing the road together.&nbsp;&nbsp;&nbsp;The creativity of the campaign is from the Armando Testa group.<\/p>\n\n\n\n<p>The aim of this year\u2019s campaign is to highlight how if everyone behaves well on the road then everyone in the community benefits. Each instance of virtuous behavior is actually a small achievemen, but also a great victory for everyone and deserves to be celebrated in the most spectacular and fun way: a shower of pink confetti. This strong impactful symbolism was chosen by ACI to increase the importance of road safety regulations and reward people who respect them, and also a way to seal the partnership with the Giro d&#8217;Italia.<\/p>\n\n\n\n<p>The commercial will be on air in May during RAI\u2019s live coverage of the event and on the web.<\/p>\n\n\n\n<p>Production managed by&nbsp;Armando Testa Studios.&nbsp;<\/p>\n\n\n\n<p>Credits<\/p>\n\n\n\n<p>Executive creative direction: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>Creative Team: Cristina Macchi, Chiara Demichelis<\/p>\n\n\n\n<p>Account Team: Raffaele Reinerio, Cristina Omenetto, Arianna Cipolloni<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/2.jpg\" alt=\"\" data-id=\"5753\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5753\" class=\"wp-image-5753\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/3.jpg\" alt=\"\" data-id=\"5754\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5754\" class=\"wp-image-5754\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4.jpg\" alt=\"\" data-id=\"5755\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5755\" class=\"wp-image-5755\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/5.jpg\" alt=\"\" data-id=\"5756\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5756\" class=\"wp-image-5756\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/1.jpg\" alt=\"\" data-id=\"5757\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5757\" class=\"wp-image-5757\"\/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/9jakHhgFXGw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Automobile Club of Italy, corporate partner of the Giro d&#8217;Italia for the fourth consecutive year, is communicating again with a new ACI campaign on road education. #rispettiamoci&nbsp;(let\u2019s respect each other)&nbsp;will ensure that motorists, cyclists and pedestrians all reflect on how important it is to respect each other regarding the rules of sharing the road [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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