{"id":5806,"date":"2022-05-27T12:27:36","date_gmt":"2022-05-27T10:27:36","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/"},"modified":"2022-05-31T12:31:44","modified_gmt":"2022-05-31T10:31:44","slug":"amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/","title":{"rendered":"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa."},"content":{"rendered":"\n<p>Amuchina, the historic disinfectant marketed by Angelini Pharma, has added a new chapter to its communication campaign. The general public can now learn about the launch of a long-awaited newcomer: the new Amuchina Spray Disinfectant for Environments, Objects and Fabrics to flank Amuchina Gel Xgerm the hand gel disinfectant.<\/p>\n\n\n\n<p>The new campaign, conceived by Armando Testa, uses a split screen to show a family made up of a father, mother and daughter who use Amuchina Gel Xgerm on their hands when it is needed at the supermarket, in the park, at work and on public transport and Amuchina Disinfectant spray on objects such as trolleys, benches, desks and backpacks.<\/p>\n\n\n\n<p>As emphasised by the title of the campaign &#8220;More protection when needed&#8221;, the graphic + sign, taken from the Amuchina logo, feature in all the scenes of the film, underlining the common links between the classic protection of Gel Xgerm and the new Spray.<\/p>\n\n\n\n<p>The new campaign is airing on TV Web, Social media, Digital Out Of Home and trade press.&nbsp;&nbsp;Production was managed by Armando Testa Studios, directed by Nico Malaspina.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Executive creative direction: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>Creative Team: Cristina Macchi, Chiara Demichelis<\/p>\n\n\n\n<p>Account Team: Raffaele Reinerio, Matteo De Don\u00e0, Chiara Bonet<\/p>\n\n\n\n<p>Production Company: Armando Testa Studios<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"555\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-555x768.jpg\" alt=\"\" data-id=\"5804\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5804\" class=\"wp-image-5804\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-555x768.jpg 555w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-433x600.jpg 433w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-768x1063.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-696x964.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-1068x1479.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-303x420.jpg 303w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-1320x1827.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD.jpg 1535w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"397\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna.jpeg\" alt=\"\" data-id=\"5799\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5799\" class=\"wp-image-5799\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna.jpeg 640w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna-356x220.jpeg 356w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Amuchina, the historic disinfectant marketed by Angelini Pharma, has added a new chapter to its communication campaign. The general public can now learn about the launch of a long-awaited newcomer: the new Amuchina Spray Disinfectant for Environments, Objects and Fabrics to flank Amuchina Gel Xgerm the hand gel disinfectant. The new campaign, conceived by Armando [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Amuchina, the historic disinfectant marketed by Angelini Pharma, has added a new chapter to its communication campaign. The general public can now learn about the launch of a long-awaited newcomer: the new Amuchina Spray Disinfectant for Environments, Objects and Fabrics to flank Amuchina Gel Xgerm the hand gel disinfectant. The new campaign, conceived by Armando [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/\",\"name\":\"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2022-05-27T10:27:36+00:00\",\"dateModified\":\"2022-05-31T10:31:44+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa. - AT News Room","twitter_description":"Amuchina, the historic disinfectant marketed by Angelini Pharma, has added a new chapter to its communication campaign. The general public can now learn about the launch of a long-awaited newcomer: the new Amuchina Spray Disinfectant for Environments, Objects and Fabrics to flank Amuchina Gel Xgerm the hand gel disinfectant. The new campaign, conceived by Armando [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna.jpeg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/","url":"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/","name":"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa. - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2022-05-27T10:27:36+00:00","dateModified":"2022-05-31T10:31:44+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa."}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/5806\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=5806"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/5806\/revisions\/"}],"predecessor-version":[{"id":5809,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/5806\/revisions\/5809\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/5807\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=5806"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=5806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}