{"id":5829,"date":"2022-05-31T12:38:22","date_gmt":"2022-05-31T10:38:22","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/"},"modified":"2022-06-01T09:20:18","modified_gmt":"2022-06-01T07:20:18","slug":"daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/","title":{"rendered":"Daikin and Armando Testa: together again for pure well-being"},"content":{"rendered":"\n<p>With the launch of the new Emura air conditioner, the roads of Daikin and Armando Testa cross once again.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A welcome return for the Agency, chosen as creative partner after winning a pitch. The campaign has just got underway on digital channels and magazines.<\/p>\n\n\n\n<p>The idea was to focus on a highly symbolic film to describe the new Daikin air conditioner, which is a true jewel of design and technology.&nbsp;<\/p>\n\n\n\n<p>A young female enters the scene, she\u2019s in a house with high walls, made of natural materials and surrounded by greenery, she then sits down on an elegant sofa. An apparently everyday action until she uses her remote control to turn on Emura: at this point, in a completely unexpected and spectacular way, she begins to fly high around the room.<\/p>\n\n\n\n<p>The fresh air coming from the air conditioner relaxes her and lifts her up. Literally. A feeling of new purity, that &#8220;beautiful breath for you and for the environment&#8221; generated every time thanks to the product features: absolute silence, low impact, energy saving.<\/p>\n\n\n\n<p>The dance in the air finally comes to an end with the key frame of the campaign: the protagonist suspended against the sky, in the centre of her living room without a ceiling. The peak of pure well-being<\/p>\n\n\n\n<p>The campaign was produced by Little Bull Studios and planned by Media Italia.&nbsp;<\/p>\n\n\n\n<p>Credits Armando Testa:<\/p>\n\n\n\n<p>Executive Creative Direction: Michele Mariani.<\/p>\n\n\n\n<p>Creative Direction: Federico Bonenti, Andrea Lantelme.&nbsp;<\/p>\n\n\n\n<p>Client Service: Tiziano Travo, Martina Conterio.<\/p>\n\n\n\n<p>Production Company: Little Bull Studios<\/p>\n\n\n\n<p>Director: Giorgio Neri.<\/p>\n\n\n\n<p>Photography: Andrea Melcangi.<\/p>\n\n\n\n<p>Music Production Company: Opera Music.<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"579\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-579x768.jpeg\" alt=\"\" data-id=\"5812\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=5812\" class=\"wp-image-5812\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-579x768.jpeg 579w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-452x600.jpeg 452w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-768x1019.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-696x923.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-1068x1417.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-317x420.jpeg 317w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-1920x2547.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-1320x1751.jpeg 1320w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1024x576.jpg\" alt=\"\" data-id=\"5813\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=5813\" class=\"wp-image-5813\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1024x576.jpg\" alt=\"\" data-id=\"5814\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=5814\" class=\"wp-image-5814\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/mPwh8kcDehQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With the launch of the new Emura air conditioner, the roads of Daikin and Armando Testa cross once again.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A welcome return for the Agency, chosen as creative partner after winning a pitch. The campaign has just got underway on digital channels and magazines. The idea was to focus on a highly symbolic film to describe [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daikin and Armando Testa: together again for pure well-being - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Daikin and Armando Testa: together again for pure well-being - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"With the launch of the new Emura air conditioner, the roads of Daikin and Armando Testa cross once again.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A welcome return for the Agency, chosen as creative partner after winning a pitch. The campaign has just got underway on digital channels and magazines. The idea was to focus on a highly symbolic film to describe [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\",\"name\":\"Daikin and Armando Testa: together again for pure well-being - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2022-05-31T10:38:22+00:00\",\"dateModified\":\"2022-06-01T07:20:18+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daikin and Armando Testa: together again for pure well-being\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daikin and Armando Testa: together again for pure well-being - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/","twitter_card":"summary_large_image","twitter_title":"Daikin and Armando Testa: together again for pure well-being - AT News Room","twitter_description":"With the launch of the new Emura air conditioner, the roads of Daikin and Armando Testa cross once again.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A welcome return for the Agency, chosen as creative partner after winning a pitch. 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