{"id":5869,"date":"2022-06-07T18:30:54","date_gmt":"2022-06-07T16:30:54","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/con-deborah-milano-e-intesta-ti-innamori-delle-tue-labbra-al-primo-tocco\/"},"modified":"2022-06-08T12:37:36","modified_gmt":"2022-06-08T10:37:36","slug":"con-deborah-milano-e-intesta-ti-innamori-delle-tue-labbra-al-primo-tocco","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/con-deborah-milano-e-intesta-ti-innamori-delle-tue-labbra-al-primo-tocco\/","title":{"rendered":"With Deborah Milano and InTesta you\u2019ll fall in love with your lips at first touch"},"content":{"rendered":"\n<p>The launch campaign for the new lipstick Red Touch Comfort Mat is now on air.<\/p>\n\n\n\n<p>Just one touch is enough to fall in love with your lips. If that touch is from the new Red Touch lipstick by Deborah Milano, launched on the market with a new TV campaign conceived and developed by InTesta (Armando Testa Group) for the Sodalis Group.<\/p>\n\n\n\n<p>The creativity is based on the concept \u201cLove at first touch\u201d and it describes the real love at first sight that a consumer experiences on encountering the new liquid lipstick, right from the first time she applies it to her lips. This new product is innovative and high performing with an intensely matte finish, a new petal-shaped applicator that allows an even more precise application and a soft and enveloping texture, which guarantees an excellent no-transfer and long-lasting result.<\/p>\n\n\n\n<p>The star of the 20\u201d and 15\u201d TV ad represents the contemporary woman: a woman with intense charm but with fresh, authentic appeal. A woman who knows how to emphasise her strengths but without taking herself too seriously and who knows that she wants to feel beautiful not to please others but, first of all, to please herself.<\/p>\n\n\n\n<p>Roses are the co-stars throughout the video. They symbolise feminine sensuality but also the distinctive feature of the Red Touch lipstick: the rose oil that gives the product an even greater moisturizing and velvety feeling on the lips.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The campaign is on air on all TV broadcasters from 5 June and there are also ads on digital, social media, web and support from specially conceived marketing activities from influencers. Media planning and buying is managed in-house.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong>:<\/p>\n\n\n\n<p>\u2022 Agency: InTesta &#8211; Armando Testa Group<\/p>\n\n\n\n<p>\u2022 Executive Creative Directors: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>\u2022 Creative Team: Chiara Panattoni, Carlotta Gilardi<\/p>\n\n\n\n<p>\u2022 Account Service: Laura Alberti, Giulia Bresciani&nbsp;<\/p>\n\n\n\n<p>\u2022 Production Company: Albatros<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"2696\" height=\"1800\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-1024x684.png\" alt=\"\" data-id=\"5863\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5863\" class=\"wp-image-5863\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-1024x684.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-800x534.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-768x513.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-696x465.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-1068x713.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-629x420.png 629w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-1920x1282.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/4-1320x881.png 1320w\" sizes=\"(max-width: 2696px) 100vw, 2696px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-1024x682.png\" alt=\"\" data-id=\"5864\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5864\" class=\"wp-image-5864\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-1024x682.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-800x533.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-768x512.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-696x464.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-1068x711.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-630x420.png 630w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-1920x1279.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/06\/7-1320x879.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/CXQueyrmIMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The launch campaign for the new lipstick Red Touch Comfort Mat is now on air. Just one touch is enough to fall in love with your lips. If that touch is from the new Red Touch lipstick by Deborah Milano, launched on the market with a new TV campaign conceived and developed by InTesta (Armando [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With Deborah Milano and InTesta you\u2019ll fall in love with your lips at first touch - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/con-deborah-milano-e-intesta-ti-innamori-delle-tue-labbra-al-primo-tocco\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"With Deborah Milano and InTesta you\u2019ll fall in love with your lips at first touch - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The launch campaign for the new lipstick Red Touch Comfort Mat is now on air. 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