{"id":5879,"date":"2022-06-13T17:40:27","date_gmt":"2022-06-13T15:40:27","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/libera-di-sentirti-liscia-ogni-volta-che-vuoi-con-strep-e-intesta\/"},"modified":"2022-06-14T12:57:19","modified_gmt":"2022-06-14T10:57:19","slug":"libera-di-sentirti-liscia-ogni-volta-che-vuoi-con-strep-e-intesta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/libera-di-sentirti-liscia-ogni-volta-che-vuoi-con-strep-e-intesta\/","title":{"rendered":"Free to feel smooth whenever you want thanks to Strep and InTesta"},"content":{"rendered":"\n

A new print and digital campaign for the leading Italian brand in professional DIY hair removal. <\/em><\/em><\/p>\n\n\n\n

Removing hair or not is a choice that every woman is totally free to make, depending on her own needs and her lifestyle. In short, it\u2019s a question of style and personality, just like what clothes you decide to wear. <\/p>\n\n\n\n

That is the insight underlying the new print<\/strong> and digital<\/strong> campaign from Strep, the \u201cgo-to\u201d beauty product for professional do-it-yourself hair removal.<\/p>\n\n\n\n

The creativity was conceived and developed by InTesta<\/strong> (Armando Testa Group) for the Sodalis<\/strong> Group – the largest Italian group in the Beauty, Health & Personal Care market.  It features a contemporary woman, who is proud and free to always express herself in her own way: when it comes to her style choices and hair removal. \u201cIf feeling smooth is your style\u201d, <\/strong>declares the headline, then Strep is your \u201cgo to\u201d choice thanks to its range of practical, fast and amazingly effective hair removal strips for a professional result at home, whenever you want. <\/p>\n\n\n\n

The mood in the visual treatment of the campaign is playful and colourful, and aims to convey lightness and a pinch of self-irony. The feathers, on the other hand, are part of the fashionable and feminine styling but they\u2019re also an iconic symbol of the delicacy of the product on your skin.<\/p>\n\n\n\n

The press campaign <\/strong>is planned from May to August in main women’s titles, and has two subjects (legs and face) while the digital video campaign<\/strong>consists of four subjects (legs, face, underarms and bikini) and is planned both on social media and the web. <\/p>\n\n\n\n

Both productions are by Little Bull Studios.<\/strong><\/p>\n\n\n\n

CREDITS<\/strong>:<\/p>\n\n\n\n

\u2022 Agency: InTesta – Armando Testa Group<\/p>\n\n\n\n

\u2022 Executive Creative Directors: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n

\u2022 Creative Team: Chiara Panattoni, Carlotta Gilardi<\/p>\n\n\n\n

\u2022\u00a0Account Service: Laura Alberti, Giulia Bresciani\u00a0<\/p>\n\n\n\n

\u2022 Production Company: Little Bull Studios<\/p>\n\n\n\n