{"id":5940,"date":"2022-07-19T11:12:13","date_gmt":"2022-07-19T09:12:13","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/"},"modified":"2022-07-20T09:21:36","modified_gmt":"2022-07-20T07:21:36","slug":"lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/","title":{"rendered":"Italian summer turns yellow, with Chiquita and Armando Testa."},"content":{"rendered":"\n<p>What have summer, Chiquita bananas and Italy got in common? Lots of things: the colour of the sun, smiles, naturalness and all the unmistakeable flavour of simplicity. So what better idea than to welcome tourists to our country with a Chiquita campaign transforming airports, ports, coaches and ferries for the whole summer season?<\/p>\n\n\n\n<p>The campaign is really ironic and repeats the pop style typical of the brand. It plays on the colour and the features of the product in both the visual, which centres on a hand holding a beautiful banana, and the text where a sequence of alternating headlines bring a smile to anyone who reads them.&nbsp;<\/p>\n\n\n\n<p>The themes of the outdoor are those that have always made the&nbsp;&nbsp;<em>10 e lode banana&nbsp;<\/em>stand out (its naturalaness, freshness, flavour and being healthy) and in this summer campaign they are added to typical Italian characteristics, offering a warm welcome with open arms and always joyful.<\/p>\n\n\n\n<p>The campaign was created by&nbsp;Armando Testa with Executive Creative Direction from Michele Mariani. It will be visible from 15 July in main airports and Italian seaside resorts.&nbsp;Planning managed by Local Planet.<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-1024x600.jpg\" alt=\"\" data-id=\"5937\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5937\" class=\"wp-image-5937\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-1024x600.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-800x469.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-768x450.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-696x408.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-1068x626.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-716x420.jpg 716w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1-1320x774.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1.jpg 1421w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"591\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq2-591x768.jpg\" alt=\"\" data-id=\"5938\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5938\" class=\"wp-image-5938\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq2-591x768.jpg 591w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq2-461x600.jpg 461w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq2-768x999.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq2-696x905.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq2-323x420.jpg 323w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq2.jpg 779w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What have summer, Chiquita bananas and Italy got in common? Lots of things: the colour of the sun, smiles, naturalness and all the unmistakeable flavour of simplicity. So what better idea than to welcome tourists to our country with a Chiquita campaign transforming airports, ports, coaches and ferries for the whole summer season? The campaign [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian summer turns yellow, with Chiquita and Armando Testa. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Italian summer turns yellow, with Chiquita and Armando Testa. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"What have summer, Chiquita bananas and Italy got in common? Lots of things: the colour of the sun, smiles, naturalness and all the unmistakeable flavour of simplicity. So what better idea than to welcome tourists to our country with a Chiquita campaign transforming airports, ports, coaches and ferries for the whole summer season? The campaign [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/\",\"name\":\"Italian summer turns yellow, with Chiquita and Armando Testa. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2022-07-19T09:12:13+00:00\",\"dateModified\":\"2022-07-20T07:21:36+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Italian summer turns yellow, with Chiquita and Armando Testa.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Italian summer turns yellow, with Chiquita and Armando Testa. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"Italian summer turns yellow, with Chiquita and Armando Testa. - AT News Room","twitter_description":"What have summer, Chiquita bananas and Italy got in common? Lots of things: the colour of the sun, smiles, naturalness and all the unmistakeable flavour of simplicity. So what better idea than to welcome tourists to our country with a Chiquita campaign transforming airports, ports, coaches and ferries for the whole summer season? The campaign [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/07\/Chiq1.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/","url":"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/","name":"Italian summer turns yellow, with Chiquita and Armando Testa. - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2022-07-19T09:12:13+00:00","dateModified":"2022-07-20T07:21:36+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/lestate-italiana-si-colora-di-giallo-con-chiquita-e-armando-testa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Italian summer turns yellow, with Chiquita and Armando Testa."}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/5940\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=5940"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/5940\/revisions\/"}],"predecessor-version":[{"id":5942,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/5940\/revisions\/5942\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/5941\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=5940"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=5940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}