{"id":5962,"date":"2022-09-06T18:53:39","date_gmt":"2022-09-06T16:53:39","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/nuovo-tantum-verde-collutorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa\/"},"modified":"2022-09-07T12:33:43","modified_gmt":"2022-09-07T10:33:43","slug":"nuovo-tantum-verde-collutorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/nuovo-tantum-verde-collutorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa\/","title":{"rendered":"New Tantum Verde Collutorio (mouth wash) rinsesssssss away mouth pain! Creativity by Armando Testa"},"content":{"rendered":"\n<p>Tantum Verde Collutorio communication is back on TV. This is one of the brand\u2019s best known and best loved products, which has always been an effective self-medicating way to tackle pain in the oral cavity.&nbsp;<\/p>\n\n\n\n<p>The creativity in cuts of 20\u201d has been on air since 4 September on main TV channels and the web, and once again it was created by the Armando Testa agency, the historical partner of the Tantum Verde brand and of Angelini Pharma.&nbsp;<\/p>\n\n\n\n<p>Directed in an elegant and modern way by the duo&nbsp;Es.Poire&nbsp;and produced by Think Cattleya, this is a film that really \u201cmakes you feel\u201d: you can feel the pain in the oral cavity thanks to a sequence of close-ups of people who describe all the causes of their irritation just by their exclamations.&nbsp;&nbsp;You can feel the cure: a wave of Tantum Verde Collutorio rinses away the pain and puts an end to all the irritations. This aural metaphor is strengthened by a believable and fresh voice over. The healing action of the product is emphasised by a completely new demo, created entirely in 3D to add to the modern and technological look and feel of the communication.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><\/p>\n\n\n\n<p>Executive creative directors: Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n<p>Creative Team: Monica Barbalonga, Mariarosa Galleano, Lorenzo Blangiardo, Wanda Napoletano.&nbsp;<\/p>\n\n\n\n<p>Client service: Raffaele Reinerio and Chiara Bonet.<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-1024x576.png\" alt=\"\" data-id=\"5956\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/nuovo-tantum-verde-colluttorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa__trashed\/tvc-frame-3\/\" class=\"wp-image-5956\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-1024x576.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-747x420.png 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-1920x1080.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-3-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-1024x577.png\" alt=\"\" data-id=\"5955\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/nuovo-tantum-verde-colluttorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa__trashed\/tvc-frame-2\/\" class=\"wp-image-5955\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-1024x577.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-746x420.png 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-1920x1081.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-1024x575.png\" alt=\"\" data-id=\"5954\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/nuovo-tantum-verde-colluttorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa__trashed\/tvc-frame-1\/\" class=\"wp-image-5954\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-1024x575.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-800x449.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-768x431.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-696x391.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-1068x600.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-748x420.png 748w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-1920x1078.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-1-1320x741.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/DXSwPlkAAmc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"Tantum Verde Collutorio \"Bocche\"\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tantum Verde Collutorio communication is back on TV. This is one of the brand\u2019s best known and best loved products, which has always been an effective self-medicating way to tackle pain in the oral cavity.&nbsp; The creativity in cuts of 20\u201d has been on air since 4 September on main TV channels and the web, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Tantum Verde Collutorio (mouth wash) rinsesssssss away mouth pain! Creativity by Armando Testa - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/nuovo-tantum-verde-collutorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"New Tantum Verde Collutorio (mouth wash) rinsesssssss away mouth pain! Creativity by Armando Testa - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Tantum Verde Collutorio communication is back on TV. This is one of the brand\u2019s best known and best loved products, which has always been an effective self-medicating way to tackle pain in the oral cavity.&nbsp; The creativity in cuts of 20\u201d has been on air since 4 September on main TV channels and the web, [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/TVC-frame-2.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/nuovo-tantum-verde-collutorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/nuovo-tantum-verde-collutorio-ssssciacqua-via-il-dolore-della-bocca-firma-la-creativita-armando-testa\/\",\"name\":\"New Tantum Verde Collutorio (mouth wash) rinsesssssss away mouth pain! 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