{"id":5999,"date":"2022-09-15T15:33:31","date_gmt":"2022-09-15T13:33:31","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/crema-pan-di-stelle-e-armando-testa-portano-in-tv-un-sogno-ancora-piu-buono\/"},"modified":"2022-09-16T12:44:50","modified_gmt":"2022-09-16T10:44:50","slug":"crema-pan-di-stelle-e-armando-testa-portano-in-tv-un-sogno-ancora-piu-buono","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/crema-pan-di-stelle-e-armando-testa-portano-in-tv-un-sogno-ancora-piu-buono\/","title":{"rendered":"Crema Pan di Stelle and Armando Testa bring an even better dream to TV"},"content":{"rendered":"\n

\u201cCan a dream get\neven better?\u201d<\/em> After the launch\nof the new campaign \u201cSogna, \u00e8 buonissimo\u201d (\u201cDream,\nit\u2019s great), <\/em>Pan di Stelle returns to TV screens with a new 15\u201d ad\ndedicated to the new Crema recipe, which today is even more spreadable. <\/strong><\/p>\n\n\n\n

Conceived by the Armando\nTesta strategic and creative team, in collaboration with the Pan di Stelle\nmarketing team, the film opens against the sky of Venice, the city of dreams\npar excellence.<\/p>\n\n\n\n

The huge\nstar-moon, the icon of the new campaign, is shining magically over the Grand\nCanal, and to the notes of City of Stars, the soundtrack of the entire\ncampaign, a luminous trail of stardust leads us to the very best dream you could\nwake up: Crema Pan di Stelle.<\/p>\n\n\n\n

The only cream with the\nmagical touch of biscuit grains is already one of the most successful products\nin the range. And today, thanks to a product innovation that makes it even more\nspreadable, Crema Pan di Stelle, is more irresistible than ever. This is demonstrated\nby a delicious spread of the cream on a slice of bread and a little girl rushing\noff to her breakfast, and she can\u2019t resist dipping her finger into her dad’s\nslice of bread, to craftily steal a curl of cream. Who hasn’t dreamt of a\nbreakfast like this?<\/p>\n\n\n\n

The new\nfilm for Crema Pan di Stelle has been on\nair since Sunday 11 September.<\/strong>  Once\nagain it was directed by Matteo Sironi, with production by BRW Filmland and\nspecial effects by Edi. Widespread planning on social media and digital with\ndedicated pre-rolls support the TV schedule. <\/p>\n\n\n\n

\u201cIf you\nhave a dream, hold on to it tight\u201d is the message of the Pan di Stelle\nManifesto: let\u2019s bet that it\u2019ll apply to the jar of the new extraordinary cream\ntoo.<\/p>\n\n\n\n

Agency: Armando Testa\u2028<\/p>\n\n\n\n

Creative Direction: Monica Pirocca and Michela Sartorio<\/p>\n\n\n\n

Creative Team:\nGiorgia Giuliano\u2028<\/p>\n\n\n\n

Head of Strategy:\nGuglielmo Pezzino\u2028<\/p>\n\n\n\n

Client Director:\nBenedetta Buzzoni\u2028<\/p>\n\n\n\n

Production Company:\nBRW Filmland\u2028<\/p>\n\n\n\n

Director: Matteo\nSironi\u2028<\/p>\n\n\n\n

DOP: Paolo Caimi\u2028<\/p>\n\n\n\n

Food direction:\nRonald Koetzier\u2028<\/p>\n\n\n\n

Post and special\neffects: Edi\u2028<\/p>\n\n\n\n

Music: City of\nStars, La La Land \u2013 arranged by OperaMusic<\/p>\n\n\n\n