{"id":6026,"date":"2022-10-10T18:00:27","date_gmt":"2022-10-10T16:00:27","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/cucinare-diventa-una-furbata-con-tescoma-e-armando-testa-arriva-la-nuova-favola-della-girafrittata\/"},"modified":"2022-10-11T10:14:34","modified_gmt":"2022-10-11T08:14:34","slug":"cucinare-diventa-una-furbata-con-tescoma-e-armando-testa-arriva-la-nuova-favola-della-girafrittata","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/cucinare-diventa-una-furbata-con-tescoma-e-armando-testa-arriva-la-nuova-favola-della-girafrittata\/","title":{"rendered":"Cooking gets cunning with Tescoma and Armando Testa: the new tale of the Girafrittata is on its way."},"content":{"rendered":"\n

 \u201cIf you want to be a fox in the kitchen\u2026\u201d. That how the new Tescoma<\/strong> film begins.  Another chapter of the successful Fairy tale<\/strong> campaign, which features utensils and household appliances as our home heroes, opens with the Girafrittata<\/strong>. The communication project created by the collaboration between the Armando Testa Agency<\/strong> and the Tescoma<\/strong> love brand continues. “Your house. Your story\u201d<\/strong> is a narrative that turns reality into something fantastic thanks to the brand’s ability to empathize with the everyone\u2019s daily domestic routine. <\/p>\n\n\n\n

In the new Tescoma<\/strong> film, a woman with a shiny red ponytail is moving around her kitchen as cunning as a fox, ready to reveal the secret of all the cunning things she\u2019s been up to in the kitchen. The final twist is the other side of the … Girafrittata: a second pan attached to the first one that lets you easily turn the food without burning. <\/p>\n\n\n\n

The 15\u201d<\/strong> film, made by the production company Armando Testa Studios<\/strong>, was directed by Augusto Storero<\/strong>and is on air <\/strong>on TV<\/strong> from 9 October. Press, digital and social media will follow, as well as inclusion in various other initiatives throughout the country. Girafrittata<\/strong> has already starred in the event Il Tempo delle Donne 2022 <\/strong>in Milan <\/strong>with a dedicated Masterclass<\/strong> and with a special issue of the press campaign <\/strong>on 9 September in Corriere<\/strong> della Sera<\/strong>. Girafrittata<\/strong> was featured in the event My Personal Trainer<\/strong> on 1 and 2 October in Milan, and in November it will be involved in \u201cC\u2019\u00e8 pi\u00f9 gusto\u201d<\/strong> (There<\/em> is more taste)<\/em> event in Bologna<\/strong>, organized by La Repubblica.<\/strong><\/p>\n\n\n\n

Cooking gets cunning with Tescoma<\/strong>. And if you really can\u2019t reach the grapes, you can certainly console yourself with a delicious frittata.<\/p>\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Creative Directors: Michela Sartorio and Monica Pirocca<\/p>\n\n\n\n

Creative team: Giorgia Giuliano<\/p>\n\n\n\n

Client Director: Benedetta Buzzoni<\/p>\n\n\n\n

Account: Francesca Toschi<\/p>\n\n\n\n

Production Company: Armando Testa Studios <\/p>\n\n\n\n

Director: Augusto Storero<\/p>\n\n\n\n

Press campaign shot: Gabriele Inzaghi<\/p>\n\n\n\n

Music: My Poetry Field, original track by Opera Music<\/p>\n\n\n\n