{"id":6133,"date":"2022-10-25T18:11:32","date_gmt":"2022-10-25T16:11:32","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/pan-di-stelle-e-armando-testa-risvegliano-tutta-la-magia-del-natale\/"},"modified":"2022-11-03T09:33:45","modified_gmt":"2022-11-03T08:33:45","slug":"pan-di-stelle-e-armando-testa-risvegliano-tutta-la-magia-del-natale","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/pan-di-stelle-e-armando-testa-risvegliano-tutta-la-magia-del-natale\/","title":{"rendered":"Pan di Stelle and Armando Testa reawaken all the magic of Christmas."},"content":{"rendered":"\n

Christmas <\/strong>has always been the most magical time of the year, and Pan di Stelle <\/strong>has <\/strong>always the protagonist of a period that warms everyone\u2019s heart. They have now conceived a project showing all the emotions of waiting and expecting, proving that that can be just as magical as believing in a dream.<\/p>\n\n\n\n

The project starts off with a very special Advent Calendar, the result of collaboration between the Barilla <\/strong>team and Trudi, and with a film conceived by Armando Testa<\/strong>: a mini animated fairy tale, created to be presented to the general public and to reawaken Christmas dreams once again this year. <\/p>\n\n\n\n

We actually see the mother reindeer with her little Comet who have a surprise in store: the two brothers are speechless when they see the Calendar hanging on the wall, while a light beam from the star-moon <\/strong>filters through the window shining right on it. Each window symbolises a day full of surprises: we can all fill them with lots of small gifts, anyone can actually buy the Advent Calendar<\/strong> on the dedicatoate.it<\/strong> platform. <\/p>\n\n\n\n

As per the Christmas tradition of Pan di Stelle<\/strong>, the film<\/strong> is illustrated and animated by Margherita Premuroso<\/strong> and produced by BRW Filmland.<\/strong> The 15\u201d format will be online<\/strong> on digital<\/strong> from 24 October 2022 <\/strong>and, as well as being publicised on social channels, planning also includes an influencer marketing<\/strong>campaign. <\/p>\n\n\n\n

After the success of last year which saw Pan di Stelle<\/strong> at the top of the Kantar<\/strong> research rankings dedicated to Christmas ads, the love brand <\/strong>is back to warm our hearts, adding an even more magical touch: a special arrangement of “City of Star”<\/strong> \u2013 the official soundtrack of the \u201cSogna, \u00e8 buonissimo\u201d (Dreaming is wonderful)<\/em> <\/strong>campaign, sung for the first time by a children\u2019s choir. <\/p>\n\n\n\n

In addition to the exclusive Advent Calendar, Pan di Stelle <\/strong>dominates Christmas<\/strong> time with the special Christmas edition Packs<\/strong>, also designed by Armando Testa,<\/strong> and with an Instant Win competition<\/strong> to win a “Dream Breakfast”<\/em> set, in partnership with Thun<\/p>\n\n\n\n

Agency: Armando Testa
Creative Direction: Monica Pirocca and Michela Sartorio
Creative team: Giorgia Giuliano and Monica Barbalonga
Head of Strategy: Guglielmo Pezzino
Client Director: Benedetta Buzzoni
Account: Francesca Lo Sciuto
Illustrations and animation direction: Margherita Premuroso
Production Company: BRW Filmland
Music: City of Stars, La La Land \u2013 arranged by OperaMusic <\/p>\n\n\n\n